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You may be thinking like the vast majority of people I talk to about teleseminars: “Who wants to listen to me talk for an hour about xxxx? I’m no expert…” (fill in your favorite topic/hobby/passion for the x’s).

This is the fundamental mistake holding back millions (yes, millions) of people from success in any field (not just teleseminars).

I’m going to tell you something that you should hear in your head over and over again: “You Know More Than Me…”

I can bet that you say that to yourself all the time, except you are the one saying it about somebody else. So time after time, whoever knows more than you do (or at least you believe that is the case) is able to command your attention, receive your hard-earned dollars, and hopefully keep you as a repeat, satisfied customer.

And there’s certainly nothing wrong with that.

But this is not an either/or situation – it’s an opportunity to look at this idea from both sides of the coin (literally).

Instead of thinking in your head, “You Know More Than Me…”, I want you to picture somebody else standing in front of you, with curiosity and hunger in their eyes saying the same phrase to you:

You Know More Than Me!

Believe it – somebody (a lot of somebodies) feels this way about you. Hopefully they’ve already expressed it to you. Usually it comes in the form of the phrases…

• How did you learn all that stuff?
• I wish I knew more about that stuff
• I’ll never be as good as you in xxxxx
• You are a xxxxx freak/nerd/king/queen/diva
• You spend way too much money on xxxxxx
• You’ve been doing xxxxx all your life, of course you know how to do it
• Where did you learn all that xxxxx?
• You must spend all your time doing that xxxxx…

Think back over the last year, perhaps even the last week – has someone said something like this to you, about anything?

It could be about any topic – don’t make the mistake of disregarding any of these statements simply because they are talking about a topic that you believe the world thinks is silly or out of their league.

People want to learn about things you know about. And more importantly for the health of your business, they are willing to pay for your specialized knowledge. And as soon as somebody pays you just $1 for that knowledge, you have become a professional (Thanks to my mentor, Alex Mandossian for teaching me that)!

The trick is, what’s the easiest, fastest way to take what you know, find an audience for it, and collect money from happy customers who are excited to know more about your topic?

What’s the best way for you to become a xxxxxx tutor to a few people, but get paid by a lot of people for the same amount of work?

And what’s the cheapest way to build a real information marketing business centered on your excitement and knowledge in a very specific topic?

If you’ve guessed creating a series of ebooks, free reports, or video tutorials – sorry to say you are wrong.

But if you guessed Teleseminars – then you are absolutely correct.

Hosting your own teleseminar is like picking up the phone when a friend calls you, asking for advice about something you know more than he does. It’s so easy for you to talk about, you can’t imagine your friend would pay you for what you just said to him.

But if he wasn’t your friend – just somebody you know – can you see how the hour you just spent could be worth maybe $10? Or $50?

What if you could have the very same conversation with 100 people, all of whom say the same thing to you as you pick up the phone: “You Know More Than Me!”

And they each paid you $10 for your tutoring session? Well, that would be $1000, wouldn’t it?

Even if they just paid you $1, that’s car insurance for a month, in just 1 hour of having a chat with a few “friends.”

Or you picked up the phone to chat with a few friends, didn’t make them pay for it, but during the call you suggested they buy the best resource to do xxxxx better, and you received a part of the profit as an affiliate commission?

Are you starting to see the picture, here?

Look, I’m a big fan of video tutorials, ebooks, free reports, and all that. But I’ve learned that the best way to share what you know, the method that gets the best customers raving about your ability to show them the missing pieces, the time-tested strategy of building a list and building rapport with your audience, is to sit down with them on a teleseminar and share your knowledge.

Last night, I listened to a teleseminar with my mentor Paulie Sabol and a new friend of mine, Dr. Ben Mack (we hung out on the Marketers Cruise in January). On the call, Paulie and Ben said one of the fundamental mistakes information marketers make is not valuing what they know because we just assume that everybody should know it, too. I certainly saw this in the classroom and when showing other teachers how to use Excel, or Freemind, or even how to set up the projector with their laptop (hint: look for the blue fn letters and one of the “F keys”).

If you are willing to believe what I tell you, that you do in fact know more than me and hundreds thousands of other people about something, then I encourage you to use teleseminars in your business.

Your growth will be faster, your confidence will grow each and every time you host the next one, and you’ll be able to turn your voice into a product creation machine!

I’d like to be a part of that journey for you, and teach you everything I know about teleseminars. How am I going to do this? By holding a telseminar of course. Actually, there will be 8 sessions in my next 2008 Success Workshop. It starts next week, and registration is now open.

But don’t decide just yet that this is the right path for you – sign up for my free preview call first. It’s March 18, and I’ll be teaching you 7 Secrets To Success With Teleseminars. And as soon as you start getting the big picture, you’ll want to be the newest learner in this virtual workshop.

Go now to 2008SuccessWorkshop.com before the limited spots are taken for your teleseminar training…

Bob Jenkins

p.s. Although Paulie tells me I continue to undervalue my knowledge, I keep holding my prices down way below their fair market value. Hope you take advantage of this before Paulie convinces me otherwise…

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