Why There Won’t Be A SIMPLE 5 (At Least Not Yet)
by BobTheTeacher · Filed Under: Announcements · Bob The Teacher Training · Business Building
This news may come as a shock to many, but I’m excited to finally make this announcement publicly.
After hosting 4 business growth conferences over the last couple of years, I will not be running another large marketing live event again any time soon. I had a blast with the SIMPLE events (Wilmington, NC; Baltimore, MD; Anaheim, CA; and Orlando, FL), and those that attended continue to remark at how much they enjoyed them.
So why am I mothballing the SIMPLE programs? For a couple of reasons…
First, in order to promote and fill these events, my business and marketing efforts were consumed for about 5-6 months. About 90% of all my blog posts, emails, teleseminars, partner collaborations, etc., were dedicated to that one particular event.
Funny enough, that meant that I had less and less time to actually TEACH and COACH – which is what I love to do the most. So even though I loved the opportunity to teach an entire weekend event (and to do so with a few of my colleagues), the 5 months of NOT teaching was too much of a cost.
The second and more important reason is about you. As I look back at my more successful clients, a different pattern emerged than just having attended this conference. Those that have become rock stars in their fields with my support have all done so because of a higher level of interaction than the SIMPLE events provided.
Those in our community that have been consistently raising the bar on their own businesses have done so with my personal support at Hotseat Holidays and personal coaching programs.
And it’s those types of success stories I want to create more of.
So behind the scenes I’ve shifted my coaching and event focus to small retreats with just a handful of people (no more than 10 at each one!). And I’m bringing them together for a mix of direct instruction from me and my marketing strategies, and interactive masterminding with the others who attend.
The primary benefit is a 100% focus on actionable, implementable strategies for every single person in the room, and not having each person to have to figure it out on their own when they get home.
You won’t see these events advertised publicly – they are by invitation only, and those invitations are only made available through a previous experience (a virtual workshop, an online course, private or small group coaching, etc.). This is because this type of workshop requires a higher level of commitment and camaraderie among the group.
So that’s why you aren’t seeing any promotions coming at the end of the summer for SIMPLE 5.
I’d love to hear your thoughts on this with a comment below!
Bob Jenkins
p.s. If you’ve attended a SIMPLE event in the past and/or a Hotseat Holiday, I’d especially love to hear from you!
p.p.s. I do still enjoy teaching at the larger conferences hosted by other people, such as the NAMS conferences hosted by David Perdew. That does a great job of providing the kind of hands-on training and larger scale networking that the SIMPLE events provided.
6 Responses to “Why There Won’t Be A SIMPLE 5 (At Least Not Yet)”
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| Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online. |
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Amen brother! Some days, I’d trade you :) You nailed one of the issues with running a large event. The event can become your focus. That’s a very difficult line to walk, but I’m really happy that we’ve built a lot of that training (thanks for participating in that by the way) into the MyNAMS / NAMS system.
Good luck with the retreats. You’re a great teacher.
Having attended two Simple sessions (3 & 4), I will miss mingling with the wide variety of attendees I met at those sessions. Besides the stellar content and excellent instructors, the highlight of the Simple events was the exposure to the range of experts and novices who attended those sessions. Everyone was eager to learn, willing to share, and just great fun to be with.
That being said, I have also attended two of Bob’s “hot seat holidays” and had the chance to spend time (quality time) with the attendees and walked away with in depth insights and help for my business.
So which approach do I prefer? Both approaches are terrific but you’ll get more one-on-one time with Bob and more quality time with the attendees with the small retreat approach. I plan on attending one later this year.
Thank you for coming out and saying that to fill your event it takes almost your complete focus for 5 months. Many people don’t understand that, thinking that if they build it, they will come.
However, even with spending that amount of time on your event, I bet you’ll say that hosting SIMPLE has done wonders for your business.
I love the concept of your Hotseat Holidays. Retreats like that are still events and are much more intimate.
Sorry I missed this last NAMS, but I look forward to seeing you in February!
Hi Bob-
I know coming to this decision was a tough one for you in that you’re SO GREAT in front of a room full of people teaching your brilliance. It’s also great that there are other events where you still get to do that, while focusing your time and attention on what you do best and where your clients best learn and move forward faster.
Sometimes it’s a challenge letting go of something that can be so rewarding, but as they say, it’s better to say good-bye to something great to open the door to something FABULOUS (well, that’s my version, anyway!).
Happy to support you, my friend! And if you ever have a guest expert join you on your Hot Seat Holidays, you know how to reach me ;-)
Felicia Slattery
I applaud you Bob. It takes tremendous courage to change things we’ve been doing for a long time, whether they were good or bad. Change is NOT easy and you’ve given me food for thought to put my changes into words. THANK YOU!!!
Roz Fruchtman
Your authenticity is something I’ve always admired and see you as a person of integrity. You’ve confirmed it once again.
I have a local networking group and just planning for that event every two weeks take time to contact speakers then follow-up with them, find a venue and confirm, sending messages and reminders, preparing my presentation, etc. I can only imagine the extensive planning that goes into one of your events and can see why you’ve made the decision to focus on your passion and help others in a different way.
Thank you for sharing.