[Mailbag] What To Title Your Blog
November 14th, 2008
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by BobTheTeacher · Filed Under: Bob The Teacher Training · Business Blogging · Business Building · SEO · Web 2.0
This question came in from the mailbag…
Should I title my blog after my name to establish my brand or a niche specific keyword for SEO (search engine optimization)? -Tim
Here’s my response…
This really depends on your long term goals with the blog.
Do you want to be seen as the expert in this field, or do you want to just focus on getting traffic?
I prefer to be seen as an expert, because that way I can differentiate what I do better. Which is why I have AskBobTheTeacher.com instead of a blog at InternetMarketingLessons or something like that.
The title of the blog is not the only spot for good use of keywords. You can also use the titles of the individual blog posts, the categories, and the pages of your blog to accomplish excellent SEO results.
Ultimately you can have it both ways: have a “you-specific” blog and a topic specific blog. But having 2 heads can be difficult to keep going strong.
Most of what I teach in general encourages you to become the expert. That way if your niche does change and your business evolves, you are still able to build on your reputation instead of starting over from scratch.
Take a look at the free and advanced training I have over at UnstoppableBlogging.com for more tips on blogging for business.
Have a great week!
Bob Jenkins
p.s. I answer questions live for my Inner Circle members twice per month. Have you checked that out yet?
Article Series - Mailbag
- Internet Marketing Questions Answered On Bob The Teacher TV
- Internet Marketing Questions About Hosting, Autoresponders, PLR, Blogging, and Affiliate Marketing
- Is Article Marketing The Best Traffic Method?
- How Can I Make $10,000 Per Month Online?
- Starting From Confusion
- Using Affiliate Marketing To Pay For Your Expenses
- What To Title Your Blog
One Response to “[Mailbag] What To Title Your Blog”
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| Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online. |
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Bob,
Great points about ‘branding’ yourself.
I am doing the same thing over at my website http://www.ron-barrett.com, focusing on a few of the ‘niches’ within Internet Marketing such as working with PLR (Private Label Rights) and email marketing.
It’s good to have a few topics that you are seen as an expert in, instead of just focusing on one. What happens if that particular niche crumbles?
I look forward to reading more of your posts in the future.
Regards,
Ron Barrett