You are probably seeing a ton of emails flying in about Mike Filsaime’s new Traffic Fusion Hyper Java software script.

Let me share some inside knowledge about this program so you can decide if it’s worth the hype.

You don’t have to listen to me, of course, you can listen directly to Mike himself.

First, a bit of background… As you probably know, almost all of my sites run Butterfly Marketing software, which is Mike’s flagship product (at least up until now). That software (which now costs $1997 physical, $797 digital at PoweredByButterflyMarketing.com) has powered sites like DiscovercPanel, SquidooSecrets, Discover Social Networking, Teleseminar Formula, and all the others.  With that engine running my business, I’ve done quite well.

But I’ve also worked my butt off creating products to sell using the software.

So here’s the first point behind any new software gizmo that comes out – you still have to work your butt off creating valuable products people will benefit from.

Now, before I get into my no-holds-barred opinion, I should probably explain to you what this software will do.

To put it simply, Traffic Fusion is a JV management software script, hosted and updated by Mike and his team (so you don’t have to install it which is great). It allows you to create special offers and advertisements that your JV partners put on their thank you pages, download pages, etc., where their customers are going. These types of visitors are ideal because they’ve already paid for somebody else’s product before they look at your complimentary offer.

So instead of you spending all this time and money driving traffic from advertisements, you put your products in front of buyers on other people’s websites.

This is called integration marketing, and here’s a real-world example. I just bought a new laptop from Dell to replace the one that died on me last month. When I opened the box, there was a coupon book from Staples (an office supply store here in the States) on the top, giving me savings off Staples products.

So Staples integrated their marketing with Dell. Instead of spending money on mailing out these coupons to random people at a huge expense, they’ve given Dell’s customers special treatment and increased their bottom line. Brilliant.

Now with Traffic Fusion, your JVs get just a single line of code, and all the rest of the details are up to you to design. So you control what the ad looks like, what the price is, and you can change any of this from your dashboard and ALL the ads that are out there online automatically change without your JVs having to do anything.

Here’s a hypothetical example.

For my super affiliates, I may give them a single line of code to put on their thank you pages. And today, that offer will be Squidoo Secrets at $30 off for that affiliate’s buyers. After about a week of seeing sales come in, I can see from my dashboard which affiliates are getting the most sales, who’s getting the best conversions, and which of my ads selling this offer are pulling in the best.

Then, maybe I decide I don’t want to offer Squidoo Secrets at a discount any more. Instead, I want to offer Teleseminar Formula for $75 off. I change the ads and the offer in my dashboard, and ALL of the ads my JVs pasted into their thank you pages change automatically.  In fact, they may not even notice the change at all, except for the new commissions that come in.

Again, I get to see all the statistics to let me know results I can base decisions on. Oh, and of course, it tracks how much commissions I will owe to the affiliates.

Make sense?

Next point – I’ve had a chance to use Traffic Fusion for about 7 months now as an affiliate of Mike’s. I just pasted one line of code onto a page inside my site, and never had to think about it again. As the product owner, Mike and his team change the way the ad looks on my page without having to get me to change anything. So as an affiliate, that’s a big plus.

Earlier today, I started playing around inside Traffic Fusion to see how easy it is to set up campaigns, ads, etc. And this leads me to the most important set of factors you need to know about…

  • You must have your own product or service to sell if you are going to make any money with this software
  • You must be comfortable with creating simple webpages for your affiliate special offers (or be willing to get someone to do it for you)

If you meet those two criteria, then I’d say keep learning more about it.

However, I want to take a completely different approach than all the others who are telling you about how great this software is.

The truth is, it’s likely this software is like giving a space shuttle to somebody who wants to learn how to hang glide. And honestly, I’d estimate that 83% of the people who buy this software are not going to see any return on their investment.  This isn’t because the software is bad, it’s because the learning curve will still be higher than most people are willing to go through (laziness doesn’t pay the bills, though!). They’ll buy it with good intentions, and then forget about it later this week when some other shiny thing comes out.

Or they won’t have the marketing/strategy chops to really unleash its power, nor will they be willing to learn those strategies.

So I don’t recommend you buy Traffic Fusion for the integration marketing power it gives you unless you have multiple products and you understand how it fits into a larger marketing puzzle for yourself.

That being said, I think you may want to buy Traffic Fusion for a different reason.

I have a hunch that Mike will do what he usually does with his launches. He’ll throw in the kitchen sink as bonuses to the central offer.

These will likely include the Butterfly Marketing manuscript, the Butterfly Marketing software (that powers all of my 5 and 6-figure sites), perhaps even the 7 Figure Code DVDs, or recordings from i5 Gold (which rock), or elite memberships to his sites like ListDotCom, PayDotCom, JV-Network, etc. He’ll probably also give you the hyper-plugin script, and a ton of other stuff that all will add up to a stupid amount of value – way surpassing whatever he’s going to sell Traffic Fusion for.

So if you bought Traffic Fusion while it’s still available, you’ll likely get everything else as a bonus, and when you’re ready for Traffic Fusion, it will be there ready for you.

Hope this helps you make the right decision for your business!  And if it did, I hope you’ll purchase Traffic Fusion through this link to let me know it helped you.

Bob Jenkins

p.s. Ultimately, you will need to work hard at putting Traffic Fusion to work for you. But if you have no product at all, I’d be investing in Teleseminar Formula instead so you can create a product in the next 10 days, or in Discover Autoresponders so you can start building a list.

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