I’m sure you’ve heard the phrase, “It takes money to make money”.

Are you finding that to be an obvious truth you’ve embraced and exploded your business?

Or a frustrating reality and challenge you can’t seem to get past?

When you market your business online, there are certain expenses that you should be expecting.

Things like

  • Hosting ($10/month)
  • Autoresponders ($20/month and up)
  • Graphics ($50- $300 per site)
  • Support assistance ($100- $200/week)
  • Transcription services ($90/teleseminar)
  • Mentoring & training ($100-$1000/month)

And all those are important, and should really be considered investments in your business more than expenses.

But if your cash flow gets squeezed and you’re not able to maintain much less expand, what can you do?

Sometimes you have to bite the bullet and keep working in a soul-sucking day job a little bit longer than you’d like. And if you’re currently out of work, you may be taking on some odd jobs that you feel are beneath your skill set.

I’d like to share with you a conversation I had the other day with someone who has an intermediate answer.

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