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And it got me thinking that I haven’t told you about an important reason that events are so helpful for your business. Obviously they’re a great way to meet new people, learn some marketing ideas, etc.

But it’s also a great opportunity to make products and content for your audience. When you go to a seminar, conference, workshop, or local meeting, bring along your video camera.

You can use any video camera you can get your hands on (even many digital cameras have a video feature), but I personally love using the Flip Ultra. I haven’t picked up the HD – the old school Ultra is fine for most users.

Now the question you likely will have is what should I do a video about?

When I was out in Anaheim a couple weeks ago, this was a key element of an impromptu workshop I watched from “Mr. Video” Perry Lawrence & Carrie Wilkerson. He suggested 7 different types of video series you could do, and the one I thought was the easiest was the FAQ video series.

This is where you take those questions you get asked about all the time, and you make a short 1-3 minute video about each question.

Here’s an example of a FAQ video that I created after learning from Perry.

This is obviously a promotional video for my Teleseminar Formula training, but it’s also good content that goes well on my blog (and my affiliates’ blogs, too!).

Notice how there’s nothing fancy going on about the video. It’s cool that I was next to a pool on a sunny day in California, but we had no fancy equipment, lighting, or anything “professional”. The point Perry told me was keep your videos informal, concise, and helpful to the viewer.

Just a few minutes before I shot that video (and the 3 other Teleseminar FAQs that followed), Perry and Carrie Wilkerson held a nifty little workshop about getting better results with video.

Here’s what it was like before that session…

Carrie and Perry took advantage of the event and created an information product in about an hour. Not only that, they also filmed testimonials (you’ll see mine on this page), and helped the rest of us create content, too. They didn’t have to spend countless hours alone doing this project. And the results are awesome.

The big picture I want you to learn today is when you get to an event, bring your camera along and take advantage of the opportunity.

When you go an event, your focus is entirely on your business. You also get to have other people who know what they’re doing help you film, and brain storm your content. And what’s also really cool is you can often bring in a guest to appear in your videos which adds a lot to your credibility (I’ll show you examples of that soon).

But what I’d like for you to do now is realize how easy it is to create good content fast using video – at events and in your backyard. And I recommend you learn from Perry and Carrie in their web video crash course that will help you skip all the major hurdles of learning it on your own.

If you’ve got some video to share, please post a link with your comment below!

Bob Jenkins

p.s. My IM Success Library is opening up soon, but you won’t find a “how to do online video” course in there just yet. Take advantage of Perry and Carrie’s web Video Magnetism course while you can.

p.p.s. If you and I are at an event together, make sure to get your camera out! Over the next month I’ll be in Vegas (BFM), Washington D.C., and Nashville.