You may have noticed by now that I’m swinging back and forth each day between 4 different essential strategies that need to be weaved together for effective listbuilding:

  • Traffic
  • Conversion
  • Communication
  • Monetization

Yesterday we finalized a 2 day process of creating a new opt-in offer (i.e., list bait, or free gift) by connecting the new offer to a revised squeeze page. That falls into the conversion category.

Today, we’ll be getting into the monetization area. And if we do it right, later in the challenge I’ll connect what we do today to my very favorite traffic source (more on that soon).

So here are the steps to tackle today:

  • Create an irresistable offer package
  • Set up the download page for that offer
  • Create the sales page for the offer

Tomorrow, I’ll make a payment button and connect the system to the list. So this is part 1 of 2 for monetizing with a special offer.

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