Ask Bob The Teacher

Today’s lesson is all about writing effective emails in an autoresponder series.

Think about these three things:

• Only 1 person is reading your message at a time
• Your readers want you to be consistent
• Your readers want you to help them
• Your readers want to buy useful things

Only 1 Person Is Reading Your Message At A Time

Even though you are technically writing messages that will be seen by (hopefully) thousands of people over time, each email is actually read by just one person at a time. This means you need to

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You have to build a list.

How many times have you heard that before? So I don’t need to convince you that having a list is essential to promoting a business online.

However, you may want to stop thinking of the importance of building a list for just a moment. When you think too much about building a list, you probably get wrapped up in the self-doubt that plagues so many people.

• “I’ll never be able to get more than 1000 subscribers!”
• “Why would anybody want to listen to what I have to say?”
• “I don’t have anything to give away to get somebody to subscribe to my list”
• “I don’t want people to think I’m spamming them.”
• “I don’t even have a website yet, so how can I build a list?”

If you have thought any of these before - trust me, you are not alone!

Stop letting these thoughts paralyze you. Instead I want you to think of building a traffic net.

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