Learn Internet Marketing Strategies For Your Business

So I asked what I should write about for my blog today, and @MKJensen85 suggested:

Well since it’s Friday you can write about how #FollowFriday helps people on Twitter to build bigger networks..

That’s a great idea.

First, let me explain what #FollowFriday is on Twitter.

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For the last few years, the #1 skill for building your business online has been list building.

In fact, most internet marketing teachers say without a list, you have no business. This is because it’s very difficult to sustain most online revenue models without having subscribers and customers to communicate with.

Now let’s leave that argument aside and instead debate whether Twitter is more important than list building.

The truth of the matter is, Twitter IS listbuilding. Just in a different sense of the concept. Instead of building a list of subscribers who receive email messages from you whenever you like, Twitter builds a
list of followers who are able to engage in conversation with you and your network.

This may be even more powerful than the traditional list, especially with the tendency for emails to end up getting lost in a sea of Viagra ads and bank transfer requests from the wife of the ambassador of a foreign land.

But more important than getting attention, Twitter and other social networking tools is a relationship builder, not just a list builder.

Whereas the traditional list building mentality is your subscriber list gives you access to wallets…

The new media list building mentality is your follower network gives you access to ideas, connections, market research, partnerships, and profits. This multi-directional approach is more sustainable, and honestly, a lot more fun.

What do you think? Comment below…

Bob Jenkins

p.s. Later today, I’ll be asking this question of one of the leaders of social networking and new media marketing, Deb Micek.

Deb is the author of Twitter Revolution, and Secrets of Online Persuasion. She’s my guest expert to teach you about Twitter during the Discover Social Networking virtual workshop. There’s still time for you to join
us!

You may have a feeling that social networking is a waste of time when it comes to business. Or perhaps that Facebook, Twitter, YouTube, etc., are all “kids stuff” for showing off the inane happenings of their lives.

The truth is, you’re right – if you don’t know how to properly use online social networking sites for business.

Used strategically, both Facebook and Twitter can be very effective tools for communicating your marketing messages to a larger audience. They are also excellent for connecting you with potential customers, and like-minded business people to share ideas with. You may find some viable partnerships form out of these sites.

The key aspect that makes social networking so attractive to business owners “in the know” is

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Sometimes I’m reminded how much fun it is to teach in front of a group of people.

Yesterday I had the opportunity (and challenge) to share my thoughts on why any business, online or offline, should be using social media for increased profits.

My talk included the following outline:

The complete presentation, including a few questions at the end was about 47 minutes. I took some of the pieces and created this 8 minute excerpt for you…

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This weekend I gave the attendees of the IM Success Workshop an inside look at how I’ve built up a following of almost 1000 people on Twitter.

More specifically, I got to show my parents how they could use it to promote their Ellicott City Maryland Bed & Breakfast for increased reservations of their awesome rooms as well as their new conference room that we used for the workshop.

In a matter of minutes, @WaysideInn was Twittering away and connecting with new people around the world.

Here’s what I taught them…

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