I had a great mastermind lunch with my local group organized by my local Wilmington realtor, Alex Paen.

He set the topic today as lead generation strategies and how to get referrals. Now everybody at that meeting is an offline business professional. Home security, financial planning, lawyer/legal, insurance, etc.

So to help them understand how they can use internet marketing for their lead generation, and reduce their costs of customer acquisition, I created a mindmap (you know how much I love mindmaps!).

To make it as easy to understand as I could, I focused the map on the “big picture” so they could see the overall system, and what pieces should be put into place over time. Figured you’d probably get a lot of use out of it as well.

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