Affiliate marketing is one of the most important pieces to a successful online business.

In truth, it’s used by offline businesses, too, but it’s a bit disguised with promo swaps, discount coupons, etc.

Anyway, the trouble is most people who try affiliate marketing are getting it all wrong. You may be in this category (although you won’t be for long!).

See the usual affiliate marketing training guide tells you to go find a niche where a lot of people are buying stuff, pick up an affiliate link, and spread your links far and wide. 

Or they tell you to buy a bunch of pay-per-click ads (maybe they even give you "profit-pulling, time-tested" ads to run), and hope you make more in commissions than you pay out to our friends at Google. 

Now I don’t have anything against PPC (although it did cost me $4000 in 2005-06), but the trouble is this way of teaching is all about making money, and not about building an online business.

You’ll always be chasing new customers that way.

Instead, I want to encourage you to develop a relationship with the people who are going to be buying your recommended affiliate products.

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