Learn From Other People’s Sales Letters
June 24th, 2009
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by BobTheTeacher · Filed Under: Business Building · Copywriting · Product Reviews · Website Graphics
When I first heard about Swipe files, I was shocked. As a former high school teacher, I have always had an aversion to plagiarism.
But then it was better explained to me (so now I can explain it to you, too).
A swipe file is a collection of marketing materials that you use to get ideas for how you do your own marketing. Unlike what I initially thought, swipe files are not intended for you to rip off word for word other people’s hard work.
Instead, you let other people’s creativity spur on your creativity. In fact, studying other people’s sales letters can give you a nice shortcut in one of the toughest skill sets that you have to master for business.
Let me be more specific…
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| Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online. |
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