Not Free Willie…

Not Willie Nelson…

I’m talking about Willie Crawford, one of the top internet marketing minds in the world.

He’ll be teaching you some of his top affiliate marketing techniques on today’s IM Success Radio show (see below). But first let me tell you a quick story about him so you know the kind of person he is.

Willie’s been online for well over a decade, and is one of the most generous people you will ever meet.

Willie’s one of the “gurus” – he holds his own seminars, is a highly sought after speaker, receives $800/hour for coaching, and earns at least $20,000 up front to help launch a product.

Earlier this year, I had the honor of sharing the stage with Willie at Ross Goldberg’s Masters’ Seminar in Chicago.

This was my first stage appearance, and I was pretty nervous! About two hours before I was to go on stage, I sat in the back of the conference room next to him, so I could work a bit more on my presentation slides.

But I couldn’t find a convenient outlet for my laptop.

Willie noticed an outlet under a table a few feet away from him.

Most people in his situation would have pointed that out to me, and let me go plug it in myself. But, not Willie.

Without hesitating, he grabbed my cord, and crawled under the table to plug in my laptop…

… while he was in his full suit for his own presentation!

That’s the kind of generosity that you get all the time from Willie.

Today, he’ll be generous with his time and for you as he and I discuss affiliate marketing strategies that actually work. To listen and learn affiliate marketing, grab the free replay at IMSuccessRadio.com.

I’ve also had the transcripts done for this call. Here’s a brief excerpt of what Willie taught…

Transcript Excerpt of IM Success Radio With Willie Crawford

Bob: I thought it would be instructive, Willie, if you don’t mind,
for our listeners, if you could point out some characteristics of what
makes an unsuccessful affiliate marketer because I’m sure in the decade
and a half that you’ve been online that you have seen quite a few
people come and go and I’d love to hear from you what kind of
characteristics make people unsuccessful so you can learn from their
counterexample.

Willie: Yeah. I think it’s largely not putting the needs of the
customer first, the concerns of the customer first. I know Jay Abraham
used to teach something called… something of primacy. But, it’s
treating your customers like you would your children, actually wanting
what’s best for them that bad.

And when you really, really want what’s best for them then you’ll go
out of your way to find the very best products for them. And if you’re
convinced that those products are really going to improve your
customer’s lives, you do work hard at selling your customers those
products, but you don’t sell them anything that you’re not absolutely
convinced will improve their lives. So, you’re extremely, extremely
out… You promote only products that you honestly believe in.

It’s not uncommon to have someone suggesting that you promote of their
products and you ask – I ask – for a review copy and I get a lot of
products that are substandard. There’s something about the product that
makes me uneasy.

And there are affiliates who, because the commissions are attractive or
maybe they made a promise that they felt some pressure to promote the
product, so they promote it anyway even though they don’t feel it’s the
best product for their customers. I’ve seen affiliates promote what I
would term “vaporware” [laughs] where there’s no real product behind
the promotion.

For example, I’ve seen membership sites that were free but you paid a
fee to upgrade and all the upgrade fee allowed you to do was to make a
commission off of other people who upgraded. So, there was no real
product behind the fee the customer was paying.

So again, I call that “vaporware” because it’s creating a product out
of nothingness. And I create products out of nothingness all the time
but what I do is like what you’re doing now with like a recorded
interview or something where it’s not out of nothingness, out of thin
air, but it has value. But, I’ve seen a lot of people selling
“vaporware”.

I’ve seen people promoting products where the web page just was really,
really poorly written and the web page lacked credibility. Maybe there
were outlandish claims on the web page. It lacked believability.

I mean, we’ve both seen those pages where you just look at them and,
first of all, you’ve never heard of the person behind the product so
you’re thinking, “Who is this person?” And then as you read some of the
claims, you can instantly spot things that make it obviously not
accurate. And so they’ve instantly lost you.

And I see a lot of affiliates promote products like that where they’ve
probably read the page and think, “No, this can’t be right” or “this
can’t be accurate” and yet they promote it anyway. And the customer can
see right through that too so they lose the customer because, you know,
greed gets them. And you can’t let that happen. So, that’s another
thing.

For the complete replay and transcripts of this fantastic call, head over to IMSuccessRadio.com.

Bob Jenkins

p.s. Want to learn even more from Willie? Head over to LearnFromWillie.com for some great additional tips.

p.p.s. Already learned something from this call? Post your comment below…