Comments on: Learn From Other People’s Sales Letters

By: Zeek Abdullah

Zeek Abdullah — Fri, 26 Jun 2009 20:39:28 +0000

Thanks Bob,
As usual your timing is impeccable. It is said that when the student is ready, the teacher will appear. Thanks again, teacher for the swipe file knowledge. With so much to learn and so little time, I simply can’t get by without my swipe file. In fact, my swipe is getting so large, eventually I may need a swipe file to keep track of my swipe file info. Just kidding of course. But to be able to keep all your pertinent information regarding copy writing, for example is a must to any serious marketer, online or offline. But the combining of online and offline strategies certainly shine new light on successful marketing techniques. What I enjoyed learning about each specifically, was the fact that each sales letter was different but similar in their ability to grab the reader, engross him, and lead him down the path through addressing a particular concern of that target market, great content and added value. I loved the way they used various headlines, sub headlines, and bullets to grab the reader’s attention, even for the scanners. The use of strong content in the opening paragraph is also a thing of beauty. I do admire Johnson boxes immensely when used together with the underlining of certain words and phrases along with knowing when to bold to emphasize a point. This is simply brilliance in action to me. When done correctly, it’s like poetry in motion. I’ve learn so much from these sales letters and I’m so grateful.

Thanks again,

Zeek

By: Rami

Rami — Thu, 25 Jun 2009 17:56:31 +0000

There are no end to the people who are selling how to sell. Nothing like selling an intangible. It’s sort of like Amway: when the believers wnat ot see something concrete for a concrete service and not some info about how to get info, well then it’s all going to come to a halt.

How many are actually in a bujsiness with a specific hard good in a specific field, not a niche to sell how to sell?

Until then it’s jsut another Twitter form 500000000 other people who are trying to sell how to sell.

By: Dean Hohn

Dean Hohn — Thu, 25 Jun 2009 05:12:00 +0000

You are spot on when you say swipe files are great learning tools. I picked this up from John Carlton, but I must admit, I haven’t used it as much as I should. I’m steadily putting swipe files together to be able to refer them.

Thanks for the links to the 3 in this post. I’ll have a really good study of all three.

By: Brad Pollina

Brad Pollina — Thu, 25 Jun 2009 05:10:10 +0000

Hi Bob

Keep forgetting about that darn swipe file! Thanks for the reminder!

By: Karen Deadrick

Karen Deadrick — Wed, 24 Jun 2009 23:18:25 +0000

Thanks Bob for reminding about the swipe file. You had mentioned it before and it was something I haven’t implemented. Thank for the samples and the reminder.

By: Microcontinuity

Microcontinuity — Wed, 24 Jun 2009 22:27:32 +0000

You are exactly right about Russell’s sales letter. He has some of the best sales copy that I have ever read. Of course, it doesn’t hurt that he actually has the goods to back up every word of it.

By: Peggy Baron

Peggy Baron — Wed, 24 Jun 2009 21:03:05 +0000

Hi Bob,

I love that you talk about swipe files because I’m a big advocate of the practice. I have swipe file folders for headlines, for sales pages, for squeeze pages, and for promotional emails.

I can then bring them out when I want and break them down so I can see all the elements involved and how they work. It’s a great self-education process.

I’ve always been a fan of Erik Stafford’s work, and I’ve already got his latest in my swipe file. It might sound strange, but there’s always something comforting about reading Erik’s sales pages. The information flows, the Johnson boxes are well organized, and the potential buyer knows what they’re getting.

I haven’t had a chance to look at Russell’s yet, and thanks for telling me about Scott’s.

Peggy

By: Rob Schultz

Rob Schultz — Wed, 24 Jun 2009 20:20:15 +0000

Hey Bob:

Wow … what a coincidence!

I actually just responded to a post on another blog
bemoaning the amount of pitching on Twitter.

While that’s true, the tone of most of the comments
was so anti-pitch, I had to contribute a note that
said I actually welcome pitching (in moderation) on
Twitter for exactly the reasons you present here.

There is literally (and I am not exaggerating)
thousands or even tens of thousands of dollars
in free marketing education out there if you
simply do what a great baseball hitter does:

Follow the pitch all the way to the plate.

And by that I mean not getting sucked into the
offer (although some of these folks are so good,
its hard not to), but by observing: the design of
the sales page, the copy, placement and sequencing
of videos, the pre-launch process, the freebies
given away.

Yes, Russell’s launch is a prime example. Another one
I am watching is a video launch by Keith Wellman.
He is leveraging ustream to answer questions, which
is something I have thought of doing.

Anyway, terrific timing, and great insights from you.

Rob