Learn Internet Marketing Strategies For Your Business

While I’m away at my “Hotseat Holiday” this week with my Fast Track Masterclass students, one of the FTMC members shares some of her marketing strategies. Here’s the third and final guest post by D’vorah Lansky…

As one of Bob’s Fast Track Masterclass Clients, I am thrilled to share the following with you. As a result of my work with Bob, I was able to achieve one of my lifelong goals of publishing my first full-length book. I am thrilled to share that my first book will be available on Amazon and at bookstores near you very soon. And I’m honored that Bob has written the foreword to my book! Plus, thanks to Bob’s SIMPLE seminar in February, I connected with Kristen Eckstein of UltimateBookCoach.com to help with the cover and interior design for the book.

Connect Communicate and Profit – The Essentials of Relationship Marketing Online

In today’s business environment you really need to be able to effectively combine online and offline marketing strategies. Even if you are really good at one or the other, you need the combination of both.

The business professional who has a vibrant brick and mortar business but does not have a Web presence is creating a handicap for that business. The day of relying on the Yellow Pages and newspaper ads as the most effective way to bring in new clients is long gone. Your clients are likely utilizing the Internet to do their initial research. If your business does not show up in their Google search, you are missing out on a lot of potential business.

At the same time, if you have an Internet-based business and you are not networking in person or doing anything to reach out through direct mail to thank and appreciate your clients, you are leaving a lot of money and potential repeat business on the table.

Even the savviest Internet marketers who have live events and online courses would benefit from keeping in touch with people through direct mail. In this way they will have the opportunity to stay at top of mind and get something in the hands of their prospects, clients, and networking contacts to let them know they care.

I remember the first time that I received something from an Internet marketer. I had purchased an online downloadable product and the person I purchased from sent me a DVD and a card in the mail. It caused me to sit up and take notice of this teacher and I wanted to know more about who he was and what other courses he might teach. This thought came into being because of how this teacher reached out to let me know that he cared and that connecting with students and clients was important to him. By providing me with a DVD of the course, he increased the likelihood of my participating and provided me with another way to consume the content. I was deeply impressed by this simple action.

Another way to strengthen relationships with your audience is to be very aware of what type of messages you are sending them when you communicate with them online. The best way to gauge the impact your email messages can have on people is to read through them and imagine how you would feel if you received this type of message from someone whose list you signed up on.

Food for Thought

• Just like in-person networking, building relationships with people online is not about trying to sell them “stuff.” Instead, sell them on “you” and create raving fans.
• As an example, think about the e-mails you receive and the messages you get on the social networks. Which are the ones you read and which are the ones that you delete?
• How do you feel about the person whose list you signed up on, with the expectation of receiving informative content, along with product recommendations, and you discover that just about every e-mail coming from that person is about them trying to sell you something?
• One of the best ways to become known, liked, and trusted is to become an authority in your field and find ways to share your knowledge and expertise with others.

As you apply these principles of relationship marketing and incorporate them into your online networking and business building strategies, you will be broadening the foundation of your business.

To learn more ways you can use relationship marketing for profit in your business, I invite you to receive a free chapter of Connect, Communicate, and Profit before it’s available on Amazon and in local bookstores!

I’d love to hear your comments and questions and look forward to getting to know you.

All the best!

D’vorah Lansky
The Relationship Marketing Wizard   |   Author   |   Speaker   |   Educator

p.s. By the way, I wanted to share a quick testimonial for Bob.

Bob lives the principles of relationship marketing. His ability to build community, give more value than expected and provide education that students can easily absorb and retain, place him at the top of his field. While Bob is a prolific writer and a living example as to the power of affiliate marketing, he clearly cares more about providing quality education than he does about making “the sale”. He demonstrates powerful ways to build community and both loyal and raving fans.

p.p.s. Hope to meet you at SIMPLE 2 in Baltimore!

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