by BobTheTeacher · Filed Under: Bob The Teacher Training · Business Blogging · Business Building · Business Mentoring
I’m in Las Vegas this weekend at NMX – New Media eXpo (formerly BlogWorld) – having a great time meeting long time social media friends in real life for the first time, reconnecting with friends, and re-invigorating my social media marketing for 2014.
Case in point, this is my first blog post in several months!
Here are a few take-aways from the event’s first two days.
Look For Podcast/Hangout Guests On Amazon New Releases List
This came from a panel featuring John Lee Dumas, Erik Fisher, Jared Easley, and Rick Mulready. Not sure which of the gentlemen said it, but this was one of those “Duh!” ideas.
If you have a podcast interview series, and you’re looking for great guests, check Amazon’s list of New Releases in your niche. The authors who have JUST published a book are hungry for as much publicity and exposure as possible for their new book.
Take advantage of that and use the Amazon new releases list in your category to see who’s got a new book out. You can even check the Upcoming Releases to see who’s on the horizon.
This tip can be used for webinars and Google+ Hangouts, too.
Laughter Brings People Together Very Fast
Two examples have reminded me that a room full of strangers feel connected extremely quickly when there’s a lot of laughing.
First, Therese and I brought along our Cards Against Humanity game to a suite-party of about 15 people. Everybody knew 2-4 people already in the room, and stranger to the other dozen or so. Cards Against Humanity is a hilarious game (not for the easily offended!) that cracked everybody up, pretty much non-stop for about 2 hours.
Second, Scott Stratten (@unmarketing) delivered a raucous keynote based on his new book, QR Codes Kill Kittens. Insightful and humorous epic fails of small and large businesses brought home Scott’s message, and made a room of 2000 people feel like we were all connected through laughter.
Take Advantage Of Opportunities NOW
Events are fluid, dynamic animals. I’ve been a speaker and attendee and enough over the last 7 years to know that missing opportunities is easy to do. But when opportunities present themselves, I’m well served to take advantage of them.
Instead of saying, “Hey, let’s get together later to [record a quick interview, set up a webinar, take a photo, get to know each others' goals, etc.],” just get it done!
On Facebook, I posted a quick note asking who was at NMX. A response came from Heather Gale Voss, who I’ve known for years but never met in person. She said she’d love to do an interview. Less than 30 minutes later, we just happened to be in the same standing-room only session near the back. We recognized each other, jumped out of the session, and shot the interview right then instead of waiting.
On Day 2 of the event, a great friend of mine, Deb Cole introduced me to a bunch of people I needed to meet. Since she’s the media director of this event, she made sure I met Amanda Coolong, the host of the live stream show TechZulu.com is running. Since it’s a show, I did set an appointment for an interview the next day, but when Deb mentioned that I could meet some important people, I could have easily declined to attend a session instead. Now, I’ll be able to share a quick message to thousands of people who currently don’t know who I am, or how I can support the growth of their business.
And finally, Clark Buckner of BuckBranding.com has been walking around with a couple cohorts filming scenes and quick thoughts from attendees. Again, thanks to Coach Deb for the introduction, I had the opportunity to record a quick “what’s great about NMX” clip, and then later, Clark invited me to answer a couple of questions on his podcast, introducing me to his audience.
Bonus example: Deb invited Therese and I to attend the Web TV Awards red carpet show Tuesday night. We were supposed to fly out Tuesday morning, but with an added invitation to join her in San Diego for a few days and come to a mastermind meeting and meetup, we switched our flight to next week. Of course, the fact that it’s -15 (before windchill) in Minnesota helped that decision as well! So we’ll get to have a great time at the awards show, snap some red carpet pics, and connect with some high level people I respect and know online, but most I haven’t met in person.
What opportunities do you see pop up that circumstances say, no, but with some creativity and commitment to possibility, you can say yes to?
What tips have you learned recently from attending NMX or any other event? I’d love to hear them below!
Bob The Teacher
p.s. Seriously, live events rock for jump starting your mindset, motivation, and know-how. I’ll be teaching at NAMS at Atlanta next month and would love to see you there!