Learn Internet Marketing Strategies For Your Business

One of the ways you can make it more likely your entire email will be read and acted on is to make it easier to read.

Since a lot of people still work on text-based emails, the primary method of formatting your email is to reduce the length of the lines. Instead of having a natural text wrap which would extend your text all the way across the screen, you can break the lines at a certain length.

I first discovered this was a trend from paying attention to Tellman Knudson’s emails. And then other emails seemed to continue this trend (although Tellman’s are famously “skinny”).

Why is this effective? It’s easier on the eyes to simply scan vertically instead of reading all the way across and then back down like an old typewriter. Efficiency is important to most people reading email, even if subconsciously.

What I mean is if their eyes get tired from reading your email, then they won’t finish it unless they focus harder, or already know that you provide great content.

By “squishing” your email width, it’s simply easier to read.

Personally, I prefer to keep my emails about 50 characters wide (this includes punctuation and spaces). Usually, when I want to do this, I do it manually by hitting return/enter. However, I just picked up a nifty widget that I’d like to share with you below.

Also, such a widget is really helpful when you are working on solo ads, Adwords, or some other constricted text settings to help you count characters with a click, instead of manually.

Just follow the instructions, click the format button, and you’ll be all set. If you want to test it out, you can copy some of the text of this blog post, paste it in the box, and click the button.

It may seem like a small thing, but time savers like this can make you a lot more productive!

Have a great day!

Bob Jenkins

p.s. I created the site FormatMyEmail.com if that’s easier for you to remember later. I bought the script it runs on as part of Jeremy Burns’ Source Code Gold Mine 7 (there are 10 total products to learn from, resell, rebrand, whatever), and now I can give you a free tool to format your emails. You can put the same email formatter on your website free, too, so your readers will have an easy email formatter to thank you for.