Learn Internet Marketing Strategies For Your Business

Imagine this scenario:

A business owner (let’s call her Nicole) decides she needs to get an office. She doesn’t want to buy space (for budget reasons or whatever) so she decides to rent.

One of her employees, let’s call him Tom, happens to dabble in commercial real estate and has space to let. The office seems to fit all the criteria Nicole wants in an office: great location, affordable, good layout, already wired and ready to go. She signs the lease for 2 years to get a great rate on the monthly rent.

They make some changes to the office, make it look even better by bringing in a feng shui expert and work flow designer. They get new carpeting, install better lighting, and go to town on the signage for the lobby and outside the building.

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Over at IM Success Library, I’ve started coaching my brother through the start up phases of his new website, RestaurantManagerSecrets.com.

So that you can learn along with him, and see the exact strategic and tactical advice is the same for you as it is for my brother, you can eavesdrop through the process. This is called “Fishbowl Coaching”, where I coach & teach him, but you get to watch along the way.

Here’s a segment of the first session we did earlier in the week. The entire first session was based on getting a game plan together for the 3-phases of the SIMPLE formula, and focusing on phase 1, which is connecting to an appropriate affiliate product.

But before we get to the product, it was important to do a few things on the back side of his website.

Take a look!

And if you’d like to learn from the rest of Session 1, and be part of the next 2 sessions, jump over to the IMSL Case Study page.

Bob Jenkins

p.s. And for more help with your cPanel and the back side of your website, go to DiscovercPanel.com, or upgrade your account at IMSL to the Gold or Platinum level.

Snow is falling again in my old school system. If I was still teaching the ninth graders, I’d be wearing my pajamas inside out and doing the “Snow Day Shuffle” – in the hopes that school would be closed.

Yes, it’s true – teachers love snow days even more than the students.

I’m no longer teaching school, but I can remember how much I took advantage of the snow days in the early days of creating my business.

So here’s a quick list of 10 things you can do in a single snow day to move your online business forward…

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As I set up my new membership site using WordPress and Digital Access Pass, I’m making a few notes about things I’m running into, or shortcuts I’m taking.

First, when I went to activate DAP after installing the plugin that it requires, I got an error message:

Sorry, it appears that a required library (PDO) for connecting to a MySQL database has not been enabled. Pls ask your web host if your web site can have ‘PHP PDO Enabled for MySQL’

Installation failed. Please de-activate LiveLinks and re-activate it when you’ve resolved this issue. (101)

So I have submitted a support ticket to my host (this site is running on Kiosk, but you can use that or Hostgator). That should be fixed pretty soon. (UPDATE: it was fixed in about an hour – no sweat!)

While I’m waiting, I’m putting in a few quick settings that I always do for my blogs.

First, in the Settings, Permalinks, I’m changing the default structure of the URLS to %postname%. This makes my URLs more SEO friendly. I just have to make sure I don’t make any posts simply as dap, since that’s the folder of the script.

Next, I paste in a long list of ping services under Settings, Writing, Update Services.

I activate Akismet and delete Hello Dolly plugins. I upload and activate Comment Relish. Comment Relish is the nifty plugin you may have noticed here at AskBobTheTeacher.com. When you first comment, you get an automatic reply message.

I’m not going to spend time right now on my theme, but I do want to set myself up for easy changes. After searching the web, asking on Twitter and other places, I hear so many great things about the Thesis theme from DIY Themes that I pick that up and load it up. Out of the box it’s simple enough, but I’m told there are so many flexible customizations I (or my designer) can do, that it’s worth paying for. (Thanks to Mike Krumlauf for the final nudge!)

Mike told me I also should pick up the free Thesis Open Hook plugin, so I’ve uploaded and activated that as well.

A lot of adjustments can be made right from the Thesis dashboard, which is pretty cool. I’ll have to really play around in there soon.

For the Users settings, I change my own profile to include my main blog website. I change the display from admin to Bob The Teacher.

I’ll also need to set up the initial post, About Me page, and change the inital blogroll links to something more useful than the default settings. And I’ll need to add a few categories.

That’s pretty much it for now.

Bob Jenkins

p.s. If you’re just creating a regular website, and you want a blog as well as plenty of pre-built power, definitely get yourself a Quansite (that’s what AskBobTheTeacher.com works on). But if you want to be your own tech person, spend time with plugins, and add extra scripts, then you need to have your own hosting account.

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So you’ll be hearing me talk a lot about Quansite (since it’s the engine that powers AskBobTheTeacher to the top of the search engines). Part of the reason is because the people behind Quansite are having a contest.

Okay, so I’m going to call it a “Quantest”.

The cool thing is – you can win the quantest, too!

There is a lot at stake, most notably, the winner of one of the contests gets free Quansites for an entire year.

To participate, you need to sign up for free to the “Secret Society of the Quan.” I know it sounds a bit hokie, but these guys are from Hawaii via New Jersey, and now live in San Diego. So you know they’re bound to do things a little differently :)

Besides, they wrote the book on new media marketing, and they’re harnessing social media to build a lot of buzz around the release of Quansite. And they’re cool people to hang out with (like on the internet marketers’ cruise!)

To get the details on the contest Quantest, and see how you can win Quansite systems of your own (trust me: you will want one, whether you win it or not), go to the Quansite Revolution homepage.

Bob Jenkins

p.s. One of the things I did to try to win the contest myself is to create a new Squidoo lens about the Quansite Revolution. Check it out, and click those stars at the top of the lens :)

p.p.s. I’ll be answering questions about Quansite over the next few days. If you have questions, please post them below!

I’d like to share a quick story with you about the pitfalls of outsourcing, crowdsourcing and hiring a virtual assistant.

These are buzzwords and big trends in running a business, and I’m a big fan of all 3.

But over-reliance on other people can be a big problem in your business.

Recently, I hired 2 people (virtually) to work in my business, doing tasks like turning transcripts into articles, add content to my Squidoo lenses, edit my video tutorials, etc.

And for a few weeks, everything was awesome. I was very pleased with the work I was getting back, and enjoyed the freedom of time that I was regaining. It was also allowing me to focus on higher ROI activities.

But then something happened, and to be honest, I have no idea what it was.

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Just a quick heads up: I’ve been invited to join the faculty of Erik Stafford’s 12 Days of Christmas free coaching program.

This is a teleseminar series going through the A-Z of internet business building.

I’m coaching on the “8th” day of Christmas.

EVENT:  Erik’s Eighth Day Of Christmas!
GUEST: Bob the Teacher
TOPIC: Building Your System
DATE & TIME: Wednesday, December 17th at 9:00pm EST

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What do you tell your friends and business contacts when they ask you how they can get a website online?

Do you start getting into the nitty gritty details of registering a domain, picking up hosting, hiring a designer, working on SEO, and getting traffic?

Do you even feel comfortable enough with your own success to educate others on these topics?

Well, here is the best way you can help other businesses get online, do very little work yourself, and get paid well for the recommendations: Become an affiliate for the picks and shovels of websites.

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In less than 45 pages, one of my top affiliates of all time has packed in the most comprehensive starter guide for internet marketing.

And he’s letting me give it to you for free (no opt-in required).

You’ll learn about squeeze pages, list building, free traffic, paid traffic, product creation, joint ventures, article marketing, JV Giveaways, tracking & split testing, and a lot more.

This is a starter guide, and an excellent overview of the pieces of the puzzle to consider.

And I think you’ll enjoy learning from it.

However, there’s another reason you can benefit from this book.

The book contains recommendations to the top resources online, and as you can imagine these are affiliate links which allow profits to be shared.

For a small fee, Soren will let you rebrand as many of the links inside the book as you want, and then give the book away from your own blog, website, Squidoo lens, or whatever. In fact, you don’t even have to have a website of your own, you can link directly to the file from Soren’s website. It will look like this:

http://imsuccessformula.com/pdf/IMSuccessFormula-29.pdf

But it would be a great thing to use to build your list with also.

Details about rebranding are on page 39.

And if you don’t want to rebrand the links, you can still give the book away. Just copy and paste this code on a download page, blog, or squidoo lens:

<a href=”http://imsuccessformula.com/pdf/IMSuccessFormula-29.pdf”><img src=”http://imsuccessformula.com/getimg.php?id=10″></a>

Enjoy the read!

Bob Jenkins

p.s. If you are an affiliate of DiscovercPanel, TeleseminarFormula, Aweber, ViralUrl, for example, your links could generating commissions when you give away your own rebranded version. See page 39 for details.

On this episode of Bob The Teacher TV, I answer questions from the mail bag.

Included in this episode:

Who has the best Hosting services for the best price. Do Host Services help
you build your site? If not, what do I all need to build a site and where do I
go to find it? What is the advantages and disadvantages of becoming an
affiliate? — Donna

Great videos! Bob I have so many ebooks and programs that I bought on my
computer. How do I know which ones have PLR rights and which ones don’t? Thank
You – Len

How many blogs does it take to start bringing in a realistic income using
affiliate marketing? – Annette Hallowell

Bob, I am a bright, well educated individual who works for a gentleman in the
internet marketing field. I want to start my own company, but I am bogged down
with the basics! Help! How do I build a website? Create lead gen pages? Build a
list? All those good things (oops that more than one) but you get the idea?
Ineed to start at the beginning. Many many thanks! – Jackie

What is an autoresponder? – JL

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Tonight we had the first “official” Ustream broadcast and it was a lot of fun sharing affiliate marketing strategies with all who attended.

If you missed out, here’s your chance to watch the recording.

In addition to affiliate marketing, we also talked a bit about autoresponders, cPanel, webhosting, and general business growth strategies.

Most of the products of mine referred to during this training are listed to the left on this blog.

Comments are always welcome!

Bob

p.s. Not sure when the next broadcast will be – but it will be announced primarily on Twitter.

p.p.s. If you’d like to work with me live in person during a 3 day mastermind workshop, please visit the 2008 Success Workshop page.