Learn Internet Marketing Strategies For Your Business

Summer is almost over and the fall is about to begin. This time of year tends to be quite a rush in my business, and I imagine it’s a good time for you to get focused as well.

So this weekend, I’m recharging my batteries before the Back To School rush (planning and hosting SIMPLE 2 will dominate the next 7 weeks for me). I’m in Jekyll Island, Georgia for a few days, and thought I’d send you a quick video postcard.

Also, to help you get geared up for the 4th quarter of 2010, I’m putting something together for you on Monday.

Enjoy the video!

After the video, please share your answer to this question:

What do you want to see happen during the last quarter of 2010? What’s missing or would prevent you from doing that?

Bob Jenkins

I have a free gift for you today that will give you quicker access to my internet marketing lessons and essential online business tools that you’re using (or should be) on a regular basis.

Take a look at this video and I’ll explain how it works, and how easy it is to use.

I know you may already have too many toolbars in your browser, but if you are actively growing a business with online marketing, this is a must-have gizmo!

Over the last year, I’ve been quietly giving this toolbar away, and people love it. So now, I want to make sure you get it, too.

Download Internet Marketing Toolbar

Bob

p.s. It’s free, virus/spyware free and all that. I made it using the toolbar creation system at Conduit.

Snow is falling again in my old school system. If I was still teaching the ninth graders, I’d be wearing my pajamas inside out and doing the “Snow Day Shuffle” – in the hopes that school would be closed.

Yes, it’s true – teachers love snow days even more than the students.

I’m no longer teaching school, but I can remember how much I took advantage of the snow days in the early days of creating my business.

So here’s a quick list of 10 things you can do in a single snow day to move your online business forward…

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As you think of how you’ll manage your time and resources for the next year, use this list of the top 5 profit activities to guide you.

1. Build a List

First and foremost you need to be building a list.  You need to be building a list.   Now this doesn’t just mean building a list of contacts.  It doesn’t just mean building an e-mail list in an auto responder.   It means you’re building up a group of people who know who you are, who anticipate hearing from you and are willing and able to follow what you’re doing and take action on what you’re offering.

So it comes in the form of an e-mail list like a service like Aweber.  It also comes in the format of your social networks like Facebook friends or fans or Twitter followers in other resources.  You’ve got to be the person that people want to connect to.  If you’re promoting something anonymously there’s no real way for you to build a list very effectively.  People want to connect with a human being.  They want to get to know you.  They want to get to know your business, your personal life a little bit.  They just want to get to know you so they know they can trust you.

So you’ve got to be focused on building up your list.

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When it comes to building your business, are you a weekend warrior? Are your Saturdays and Sundays the only time you get to work on improving your website, marketing, and product creation?

If you are a service provider, or have a full time job outside of your business, you already know that the time you can easily get caught up in the time-for-dollars tradeoff. The great promise of revenue from internet marketing is leveraging your time more efficiently.

And what that really means is you need to have at least one information product that does the marketing for you.

It can serve as a lead generation tool so you can pre-qualify your potential customers, and perhaps recommend solutions to them and earn as an affiliate.

Or you can create an information product that people are willing to pay for. With a digital product, your gross margins are extremely high. And it’s pretty fun to be working on something completely different and money comes in because of your information products.

The problem weekend warriors face is finding enough time to put a product together. So you stall and keep working on the band-aids instead of moving forward as fast as you’d like.

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Have you ever wondered why when you do a search for certain keywords that pertain to internet marketing like

• learn Facebook
• best internet marketing teacher
• or best teleseminar training

my blog here at AskBobTheTeacher.com and other sites of mine show up in the top 5?

More importantly, have you ever wondered how you could do the same thing for your keyword phrases?

A not so well-known secret to my SEO success is the platform I’m using to build my website here. Since early 2007, I’ve been using Blogi360 to run my site. And the new media marketing engine that runs my site is largely responsible for my results (in combination with my USING it actively).

Now you can have this same powerful engine doing much of the online marketing for you.

But you won’t be using Blogi360.

Blogi360 is like the caterpillar stage, and later this week it’s metamorphising into “QuanSite”.

In fact, you’re going to be hearing a lot about this “Quansite Revolution“.

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I’d like to share a quick story with you about the pitfalls of outsourcing, crowdsourcing and hiring a virtual assistant.

These are buzzwords and big trends in running a business, and I’m a big fan of all 3.

But over-reliance on other people can be a big problem in your business.

Recently, I hired 2 people (virtually) to work in my business, doing tasks like turning transcripts into articles, add content to my Squidoo lenses, edit my video tutorials, etc.

And for a few weeks, everything was awesome. I was very pleased with the work I was getting back, and enjoyed the freedom of time that I was regaining. It was also allowing me to focus on higher ROI activities.

But then something happened, and to be honest, I have no idea what it was.

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I’m often asked if I have any particular strategies I’m using in business that most people are either ignoring or don’t know about.

Two of the most useful things for me are Freemind software and having a group of business partners in a mastermind.  I’ll save the conversation about Freemind for another day, and focus on the mastermind concept today.

I’ve already written about masterminds before (see the links at the end of this post) – specifically how to pick your team, and 4 overall ways they can help you.

Today, let me teach you 3 specific ways masterminds can help you make more money in the next month. All three of which are used by my own mastermind team since the Fall of 2006.

1. Product promotion (obvious)
2. Project completion (not so obvious)
3. Affiliate rotation club (secret sauce)

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The snow is falling here in Leland, North Carolina (a very rare occurrence), and I can’t help but to think back to the time, less than a week ago, when I was on a catamaran in the Caribbean sailing between St. Kitts and Nevis.

The IM Success Cruise with over 250 internet marketers and family/guests was a fantastic vacation and business seminar in one. This Friday, I’m holding a special episode of IM Success Radio to share what I learned that I’ll be implementing in my business.

But first, here are a few quick points that I thought I’d share with you right away.

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I had a great mastermind lunch with my local group organized by my local Wilmington realtor, Alex Paen.

He set the topic today as lead generation strategies and how to get referrals. Now everybody at that meeting is an offline business professional. Home security, financial planning, lawyer/legal, insurance, etc.

So to help them understand how they can use internet marketing for their lead generation, and reduce their costs of customer acquisition, I created a mindmap (you know how much I love mindmaps!).

To make it as easy to understand as I could, I focused the map on the “big picture” so they could see the overall system, and what pieces should be put into place over time. Figured you’d probably get a lot of use out of it as well.

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I hope you are having a great Thanksgiving weekend, and not spending too much money on things people really don’t need. (By the way – quick online shopping tip… use Overstock, but don’t forget your local brick and mortar shops.)

Try to make your gifts unique and memorable – quality over quantity!

The same is true with internet marketing gifts. Seems like this is the season when online marketers are falling all over themselves to give you “gifts” galore in the name of generosity and holiday spirit.

Many of them have great intentions, and incredible value. But today, I’d like to share an important lesson to remember so you actually get the most value from what people want to give you.

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