While I’m away at my “Hotseat Holiday” this week with my Fast Track Masterclass students, one of the FTMC members shares some of her marketing strategies. Here’s the third and final guest post by D’vorah Lansky…
As one of Bob’s Fast Track Masterclass Clients, I am thrilled to share the following with you. As a result of my work with Bob, I was able to achieve one of my lifelong goals of publishing my first full-length book. I am thrilled to share that my first book will be available on Amazon and at bookstores near you very soon. And I’m honored that Bob has written the foreword to my book! Plus, thanks to Bob’s SIMPLE seminar in February, I connected with Kristen Eckstein of UltimateBookCoach.com to help with the cover and interior design for the book.
While I’m away at my “Hotseat Holiday” this week with my Fast Track Masterclass students, one of the FTMC members shares some of her marketing strategies. Here’s the next guest post by D’vorah Lansky…
Hi, D’vorah Lansky here again with my 2nd of 3 blog posts that I’ll be sharing this week.
One of the most powerful things that an Internet Marketer can do to set themselves apart and grow their business at the same time is to send a note of appreciation to their online customers, clients and students.
Imagine signing up for an online course and a few days later receiving an actual card, in the mail.
You open it up and it has a smiling photo of the instructor thanking you for participating in their upcoming seminar or course.
What if the card also included the details of how to access the materials or member’s area and provided you with a few tips to prepare for the course, thus maximizing your experience and your retention of the materials. How would you feel about this instructor and how much more likely are you to participate more fully in their program?
Whether you attend industry conferences, or even local Chambers of Commerce meetings, what you do after the event can be as important as what you do while you there.
Here are a few hot tips for your post-live-event social networking efforts.
Upload Photos To Facebook
As soon as possible, upload photos you took during the event to your Facebook profile and fan pages. Create an album for the event. Add captions that make people smile – not just reporting the news. You may also want to link to the websites of the people in the photos to help them get more exposure. Be sure to tag your friends who appear in the images. This will make sure your photos show up on their profile – otherwise the images are virtually invisible to everybody else.
Tag Photos Other People Took
To be honest, tagging photos is a bit of a hassle if you took a lot of pictures. But this is an opportunity for you more than it is a challenge. Since a lot of people still don’t take the time to tag photos, or they may not be friends on Facebook with those in the pictures, you have a chance for added visibility.
When you’re looking through photos from an event and you see someone who hasn’t been tagged – go ahead and tag them. This will help the person who didn’t have the time to tag, will give the tagged person more exposure, and your profile picture and name will appear on the tagged person’s wall for connecting them. Just be sure that the person actually IS in the picture!
Upload Tips Video From The Event
Hopefully, during the event, you shot some video using a Flip or some other camera. Perhaps it was just a quick pan of the crowd, or maybe you created a tip video like this one.
Of course, it won’t do you any good if the video remains on your camera. So be sure to upload the video to YouTube, Facebook, etc. Make sure it’s uploaded directly to Facebook, by the way – not just posted as a link from YouTube. This is the only way you can tag the video with people inside (just like the photos above).
Create A Mashup Video Of Event Photos
A day or two after the event, you should see enough photos online to do this big post-event strategy. Using your images, and those that have been publicly posted, create a mashup video.
This can be done with simple tools like Windows Movie Maker, iMovie, or Camtasia. But I prefer the speed and style of Animoto. Use their music, or upload your own royalty-free music clip and let Animoto do its thing. They have a free version, and a paid version (which I use so I can make longer videos).
Here are two examples of videos I’ve made with Animoto.
This one is from Willie Crawford’s Birthday Bash, March 2009
Both of these videos were made in mere minutes with Animoto. And the second one features a song written and performed by my mastermind partner Bobby Medina.
Take Action Revise Later
My final tip for you is to make sure you take action and revise later. Speed is a critical element to the success of these strategies. If you wait more than a week to get these things online, they will lose a lot of their impact. When people get home, they are most excited about the event they just attended.
Got another tip for making the most out of an event once you get home? Post it below!
Bob Jenkins
p.s. Hope to see you at a live event soon, and get our pictures together. To see where I’ll be next, check out my internet marketing events schedule.
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recouped $300 selling a ticket to an event I couldn’t use while helping someone else have an incredible experience.
presented an idea to someone, which resulted in a 1 hour phone conversation and a soon-to-be announced training project about advanced Twitter techniques
scheduled a call for later on Friday to be a case study inside a major product launch coming out in a couple of weeks.
Now, these are not the first success stories of my own use of Twitter. But having all 3 happen in such a short period of time was quite remarkable.
And it got me to thinking…
Why are so many people still confused about why Twitter is such a big deal?
So help me explain it to them.
Share your success story below. I’m looking for connections made, projects developed, specific items sold, revenue generated, deals made, lives saved, charities donated to… whatever.
Recently, there’s a trend to broadcast live events via Ustream to those that can’t make it in person. This was certainly the case at JV Alert last week.
What the viewer at home doesn’t realize is 80% of the reason you go to an event is what happens between the sessions and at the end of the day. Truth is, it’s all about the networking!
I encourage you to get to an event. You learn about strategies that are working from the speakers – some you can use right away, others you store for a different phase of your business.
But between the sessions you can bounce ideas off others. It’s a great way to solidify what you’ve just learned – that “A-ha” or “Eureka” moment – before it loses steam.
The Twitterverse is in an uproar over the semi-automated methods of attracting new followers to Twitter. Is it all spam? Or a legitimate method of gaining exposure to a wider audience? Or is there a middle ground that can keep the Twitter-purists happy while giving new Twitter users a quicker start on growing their circles of influence?
The argument centers around a few different methods of making it easier to post messages and get followers. Specifically, I’d like to get your opinion on these three methods…
1 Click Tweets
Viral Tweets
Tweeter Getter
I’ll share my opinion and look forward to your comments below…
Over the last 12 months, I’ve created effective, action-oriented training courses that have been used by business owners around the world to increase their profits, shorten their learning curve, and exceed their goals.
So you want to catch the attention of the leading experts in your industry, right? And you want people to visit your website without having to pay for the traffic.
One way to do that is by giving a great testimonial for the products, services, and mentoring most connected to your field.
During the IM Success Cruise, my own mentor, Paulie Sabol, held a special training on how to give a great testimonial. Of course, being the geek that I am, I had my laptop and Freemind software running so I could take good notes.
I’ll show you the map in just a moment, but first, let me explain why sharing your testimonial helps you just as much (or more) than the product owner.
For the last few years, the #1 skill for building your business online has been list building.
In fact, most internet marketing teachers say without a list, you have no business. This is because it’s very difficult to sustain most online revenue models without having subscribers and customers to communicate with.
Now let’s leave that argument aside and instead debate whether Twitter is more important than list building.
The truth of the matter is, Twitter IS listbuilding. Just in a different sense of the concept. Instead of building a list of subscribers who receive email messages from you whenever you like, Twitter builds a
list of followers who are able to engage in conversation with you and your network.
This may be even more powerful than the traditional list, especially with the tendency for emails to end up getting lost in a sea of Viagra ads and bank transfer requests from the wife of the ambassador of a foreign land.
But more important than getting attention, Twitter and other social networking tools is a relationship builder, not just a list builder.
Whereas the traditional list building mentality is your subscriber list gives you access to wallets…
The new media list building mentality is your follower network gives you access to ideas, connections, market research, partnerships, and profits. This multi-directional approach is more sustainable, and honestly, a lot more fun.
What do you think? Comment below…
Bob Jenkins
p.s. Later today, I’ll be asking this question of one of the leaders of social networking and new media marketing, Deb Micek.
Deb is the author of Twitter Revolution, and Secrets of Online Persuasion. She’s my guest expert to teach you about Twitter during the Discover Social Networking virtual workshop. There’s still time for you to join
us!
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As one of Bob’s Fast Track Masterclass Clients, I am thrilled to share the following with you. As a result of my work with Bob, I was able to achieve one of my lifelong goals of publishing my first full-length book. I am thrilled to share that my first book will be available on Amazon and at bookstores near you very soon. And I’m honored that Bob has written the foreword to my book! Plus, thanks to Bob’s SIMPLE seminar in February, I connected with Kristen Eckstein of UltimateBookCoach.com to help with the cover and interior design for the book.
