Learn Internet Marketing Strategies For Your Business

The other day, I shared with you my #1 affiliate marketing strategy, which is to create a product teaching other people how to use the strategy or tool I’m promoting.

Today, I’d like to share my next favorite way to generate revenue and build my business with affiliate marketing. This lesson comes from Module 3 of my SIMPLE 2 Business Acceleration Bootcamp in Baltimore September 24-26, 2010, which of course I’m encouraging you to attend.

Offer Mutually Beneficial Bonuses

I’m not talking about participating in the big bonus wars that seem to distract customers from the huge product launches. I’m really talking about thinking of a complementary bonus that does 3 things:

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A lot of people hear they can “get rich” with affiliate marketing, but too many come up way shorter than they want to.

Or, worse, they spend so much money on advertising and driving traffic that they dig a much bigger hole than the one they started in.

As I’ve developed my own business, I’ve generated quite a bit of my revenue from affiliate marketing. In fact, it typically makes up about 1/3 of my income. At times in the past, it was even more than that. But I don’t subscribe to a lot of the hypey ways to do it.

I’d like to share some of my big secrets to affiliate marketing success with you, starting today with my favorite one.

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While I’m away at my “Hotseat Holiday” this week with my Fast Track Masterclass students, one of the FTMC members will fill in with 3 articles. In this first post, D’vorah Lansky shares how she’s implementing Phase 1 of my SIMPLE formula for success online.

Hi, my name is D’vorah Lansky. I work with professionals to assist them in growing their business, both online and offline. I’d like to thank Bob for having me as a Guest Blogger on his site. I’ve been studying Bob’s online programs for several years and this past Spring I attended his SIMPLE (School for Information Marketing Profits Live Event) seminar.   Since I’m also a former public school teacher and a current business mentor, I was impressed and appreciative of Bob’s teaching style, the caliber of guest faculty and the quality of the training materials that we were provided with.

An essential aspect of the SIMPLE training program is what Bob calls “SIMPLE: Phase 1″. This is where we select a product that has an affiliate program attached to it which complements our product or program focus or one that would be of great interest to our audience. Here’s how I’m implementing this in my business…

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Life in the information age presents an excellent opportunity for people servicing clients with their brains.

Got knowledge? Experience? Shortcuts?

Share your brain and find your business growing faster than ever.

People want concise answers to the challenges they are facing. And I bet you are in a position to provide those answers.

In fact you probably are already doing this.

How many times do you answer people’s questions at parties, family gatherings, random phone calls and emails? The questions seem simple enough. And you “thinking nothing of it” when you provide your knowledge without compensation.

After all, this is easy-breezy for you. The answers simply rattle off your tongue.

Well, my friend, that’s a good sign that you are losing an opportunity to “help people profitably”.

And one of the tactical ways you can turn what you know into an income stream is by creating a free report.

You’re already giving away this information – why not consolidate some of it into a short 6-10 page PDF that people can download?

I can hear you now – “But if I give it away, how will it be profitable? How will it make me money?”

3 Ways Free Reports Can Make You Money

The answer to that question is in what you include in your report. Here are 3 things to make sure you include:

1) A call to action throughout the report for people to hire you for the services you can uniquely provide; or for a product you have already created.

2) Recommendations of a resource that you use as part of the challenge the report addresses. With the right affiliate connection, you can generate a nice income from these recommendations without any additional work

3) Provide an opportunity for others to buy rights to the report so they can use it for their business. This could be reprint rights, resale rights, private label rights, or a hidden gem: rebranding rights.

Rebranding rights allow your readers to insert their links to your product or affiliate offers. See a case study video from my friend James Grandstaff on viral report rebranding profits.

Once your report is created, you can use it to generate leads and clients through a list building campaign. Since the report is more substantial than a blog post or an article, your status as an expert elevates.

The best part about a report you give away is it works for you 24/7. Regardless of what you are actually doing, people down the street, within 50 miles and even around the world can be downloading your report from the web.

Create a free report and you have a heavy-hitter on your automated sales team. And for solo-entrepreneurs, that’s not only a money-maker, it’s also a big time saver!

And here’s even better news…

Through the rest of this month, you can learn exactly how to put one of these free reports together. That’s because I’m giving away my Discover Product Creation: Free Reports course to all members of the IM Success Library, including the Silver (Free) members.

In this training, I’ll teach you

• How to create the content for your report even if you failed English class
• How to format your report to look professional
• How to publish your report for the web
• How to create a free report delivery system online (i.e., a mini-site)

This month, you won’t pay a dime for this training, even though it’s usually something I charge for. So if you’re reading this after August 1, 2010, you missed out on the free training, but you can still get other lessons when you join the IM Success Library.

Enjoy the training, and comment below on what your goals are with your report!

Bob Jenkins

p.s. Why am I giving this away for free this month? Four reasons really…

• I truly believe the strategic and technical skills I teach in this course will help you grow your business faster. As a teacher, I love living vicariously through the success of my students!
• You may not realize just how much you can learn from me inside the IM Success Library. By showcasing one of my courses, I hope you to prove how valuable the Gold and Platinum membership really is.
• I’m embarking on an evil plot to get you to attend my next live event.
• There’s an awesome viral report marketing system coming out soon that will be useless to you unless you can create the reports.

This training is sponsored in part by Viral PDF Generator

Guest Post From Adam Urbanski, The Millionaire Marketing Mentor

In just 30 days the first half of 2010 will be over. Are you on track for hitting all your business goals for the year? If YES – congratulations. If not, now is a great time to review and modify your marketing action plan.

A quick check-up of your marketing strategies and promotional efforts can reveal “weak spots” and help identify what needs tweaking to give your business a healthy boost and put you back on a success track. In fact, this one activity is so important, I recommend you do it at least quarterly!

Here are five key areas to focus on with your quarterly marketing makeover.

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Do you know whose birthday is (probably) today?

I’ll give you a couple hints:

• It’s not mine (but Monday, April 26 is!).
• He’s one of the most famous people to have ever lived.
• If he was alive today, he’d be 446 years old.
• He’s one of the most quoted people, although many don’t realize they’re saying lines from his books

Got it? Continue below…

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Here’s a question a lot of beginning information product creators get stuck on:

“I want to make an eBook, I want to create a teleseminar [insert other type of product], how much should I sell it for, or should I just give it away until people know me as an expert?”

The answer to your question, should I give away or sell my information products, is yes – you should do both. Let me explain…

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You’ve heard me constantly preaching from a soapbox how important it is for you to have your own information product. Have you followed through and released one yet?

You can create and release any number of products:

• teleseminar
• report or ebook
• video training series
• software
• home study course
• simple audio program
• or any combination of the above.

But perhaps you need more convincing that creating a product is important. After all, maybe you’re convinced that simple promoting other people’s products (affiliate marketing, network marketing, etc.) is good enough.

Here are 5 reasons to create your own product now (in no particular order):

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The results are in from the Spring Training poll I posted for this past weekend.

And the winner is…

Creating profitable membership sites with WordPress and Digital Access Pass

Here is the complete poll result:

I took the total numbers of “Definitely” and gave that vote 3 points. The “Probably” votes get 1 vote. So numerically…

• Discover DAP got 371 points
• Unstoppable Blogging 2 got 276 points
• Teleseminar Formula 4 got 162 points

As you can see, business blogging was a close second. However, in order to teach Discover DAP, there will be a fair amount of WordPress and blogging included to make your membership site look good and be profitable.

What Happens Now?

On Wednesday, March 17, I’ll send an invitation to my existing subscribers, customers, and clients to a free preview call with Ravi Jayagopal. We’ll dive into why DAP fills the needs of savvy membership site owners better than any other script on the market, and what’s coming soon in the next update of DAP.

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So I’m patiently waiting for my SIMPLE home study course to be completed based on the live event I held 2 weeks ago. Over the next 6 weeks, the audio, video, transcripts, and bonus 30 day implementation program will be compiled and ready for release. I’m shooting for my birthday (April 26) for the program to be available.

To tell you the truth, I’m very excited about it, but it’s a daunting task bringing all the pieces together!

In the meantime, I’d like to teach a virtual workshop to help you with your business even before the SIMPLE home study course is ready. I’ve narrowed down the areas I would personally enjoy teaching this time of year to 3, and I need your help to pick which one to actually do.

So please take a quick moment to rank these 3 potential virtual workshops as it would fit what you need right now.

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Snow is falling again in my old school system. If I was still teaching the ninth graders, I’d be wearing my pajamas inside out and doing the “Snow Day Shuffle” – in the hopes that school would be closed.

Yes, it’s true – teachers love snow days even more than the students.

I’m no longer teaching school, but I can remember how much I took advantage of the snow days in the early days of creating my business.

So here’s a quick list of 10 things you can do in a single snow day to move your online business forward…

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