Today, I’d like to share a very practical process you can take your business through for accelerated growth.
I call it the Connect-Create-Collaborate model, and it’s the cornerstone of my own success in business. Most people try to do these steps in the wrong order, and struggle with the frustrations of poor results.
If you have the 6 elements of a S.I.M.P.L.E. business in mind, this 3-phase path is sure to lead you to success.
Phase 1: Connect People To Solutions
Since you know your industry better than the average customer in that marketplace, you are in a great position to help people locate existing solutions to their problems. You most likely use those resources, tools, and experts yourself – or you did at one point to help you get to where you are now.
Listen to the crowds of potential customers and what they’re griping about. Help them to solve those problems by connecting them to the solutions. This could mean you share a software tool that addresses the issue, or bringing their attention to a leading expert’s training program that’s already up and running.
You can also serve as a filter by reviewing books or courses that help audiences take action and implement those solutions.
During this phase, you’ll likely be able to generate revenue as an affiliate of those products and services. And regardless of the income, by serving the marketplace, you’ll gain credibility and social capital that will prove beneficial in stages 2 and 3 of this model.
Phase 2: Create The Missing Solutions To Fill The Gaps In Your Marketplace
Whether your Phase 1 takes a few days, or a few months, you’ll come away with an added benefit: market research to discover what people are buying, and what they’re still hungry for. Once you’ve identified what’s missing, you can then create your own products and services to fill in those gaps.
The trouble most entrepreneurs run into is they try this step first. Then they struggle to stand out within a crowded marketplace.
By filling in the gaps, you can serve a niche of your field profitably. And since you already built up a relationship with your audience in Phase 1, you have an eager market that has already told you what they want!
The missing piece you create could deal more specifically to solve additional problems that go unnoticed by the others in your field. Or perhaps you deliver your services and products in ways that the others haven’t considered. For example, your audience may want more individual attention than what the “gurus” in your field are willing to offer.
During this phase, you’ll generate revenue from selling your own products and services, while continuing to earn revenue recommending the Phase 1 solutions you had already identified.
Phase 3: Collaborate With Customers And Competitors For Faster Growth
Once you have your own products and services, you gain status in your field as a solution provider. And this allows you to sit at the “big table” in your industry.
You’ll now be able to partner with others as they help you grow your business with referrals and collaborative projects.
An important step in this process is to connect your products and services to an affiliate management software. This provides an incentive to your partners to promote you with the reward of sharing in the revenue (i.e., a commission). If you don’t have such a system in place, you can always swap marketing promotions. But using an affiliate program makes the process fair.
You’ll be able to turn your customers into affiliate partners, too. As each additional customer enjoys your products and services, doorways to their circle of influence become open to you as well.
And you’ll start hearing “yes” more often to those in your field for joint projects and promotions. No longer will you be the “best kept secret” of your field, but the go-to-expert that you deserve to be.
Repeat All 3 Phases For Exponential Growth
Perhaps the best part of these 3 phases is you can repeat the process for continuous growth. In fact, I’ve used this system over a dozen times over the last few years to become the leading teacher of internet marketing strategies for do-it-yourself entrepreneurs. I know your success is inevitable if you follow this path as well.
Bob Jenkins
p.s. In doing my live 3-day SIMPLE event, each of these 3 phases gets a full day of training. There are a lot of moving pieces to get right if you’re going to truly succeed. Get to the next one if you’d like my personal help in growing your business!
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