Learn Internet Marketing Strategies For Your Business

If you’re like most entrepreneurs, you likely spend as much if not more time with your business as you do with your actual Valentine.

The question to ask yourself is with all the love and devotion you give to your business, is it returning the feelings back?  Or is does it seem like a one-way street?

How can you improve that relationship?

Well, for one thing, you can’t go cheating on your business.

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Over at IM Success Library, I’ve started coaching my brother through the start up phases of his new website, RestaurantManagerSecrets.com.

So that you can learn along with him, and see the exact strategic and tactical advice is the same for you as it is for my brother, you can eavesdrop through the process. This is called “Fishbowl Coaching”, where I coach & teach him, but you get to watch along the way.

Here’s a segment of the first session we did earlier in the week. The entire first session was based on getting a game plan together for the 3-phases of the SIMPLE formula, and focusing on phase 1, which is connecting to an appropriate affiliate product.

But before we get to the product, it was important to do a few things on the back side of his website.

Take a look!

And if you’d like to learn from the rest of Session 1, and be part of the next 2 sessions, jump over to the IMSL Case Study page.

Bob Jenkins

p.s. And for more help with your cPanel and the back side of your website, go to DiscovercPanel.com, or upgrade your account at IMSL to the Gold or Platinum level.

As you think of how you’ll manage your time and resources for the next year, use this list of the top 5 profit activities to guide you.

1. Build a List

First and foremost you need to be building a list.  You need to be building a list.   Now this doesn’t just mean building a list of contacts.  It doesn’t just mean building an e-mail list in an auto responder.   It means you’re building up a group of people who know who you are, who anticipate hearing from you and are willing and able to follow what you’re doing and take action on what you’re offering.

So it comes in the form of an e-mail list like a service like Aweber.  It also comes in the format of your social networks like Facebook friends or fans or Twitter followers in other resources.  You’ve got to be the person that people want to connect to.  If you’re promoting something anonymously there’s no real way for you to build a list very effectively.  People want to connect with a human being.  They want to get to know you.  They want to get to know your business, your personal life a little bit.  They just want to get to know you so they know they can trust you.

So you’ve got to be focused on building up your list.

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Tomorrow is National Pie Day in the United States.

And although that brings to mind delicious slices of warm Apple pie, with a flaky crust and vanilla bean ice cream on top, there’s a business metaphor in here as well.

Sorry to ruin your taste buds fun :)

In business, you’ll often hear people talk about getting a bigger piece of “the pie”. In the traditional marketplace, this means your slice gets bigger when you take more away from the others, i.e., your competition.

Unfortunately, this is a win-lose situation that typically results in a rush to take away from your slice, too.

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With 2009 coming to a close, it’s important to get an idea of what you’ll need in 2010 for your business to stand out, and for your income to be higher and more stable than ever before.

Of course, you may want to forget 2009 as fast as possible. After all, if you came up well short of your expectations, you may want to put the last year in a paper sack and burn it.

But, as they say – those that fail to learn from history are doomed to repeat it. And being a former history teacher, it’s essential that we pay attention.

So there are 3 things that your business will need. But before I share those with you, let’s learn…

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They say you should be ready when opportunity comes knocking, but I’d suggest you make sure you take a look out the peephole before you open that door.

The trouble I see many struggling business owners having is not a lack of opportunity.

Instead, it’s a lack of evaluating those opportunities and picking the one that’s right for them. Or worse, they have an “open door policy” so that all opportunities rush through the door and overstay their welcome like relatives a few days after Christmas.

Let’s Learn Some Latin: Ceteris Paribus

Let’s assume for a minute that all business opportunities (MLM included), affiliate programs, franchises, and other “gold mines” are 100% legitimate, none are scams, and in all respects are equal. (This is an example of ceteris paribus).

After you stop laughing at the ridiculous statement I just made, let’s address the real issue for the lesson today.

With all other things equal, the variable that must be examined more closely (maybe with a microscope more than a peephole) is you, and how much of a match you and this opportunity really are.

For you to succeed in your business, you need to find where these 3 questions meet:

• What do you love to do/share/teach?
• What do you know better than most?
• What solutions will people buy?

If an opportunity comes knocking and it can’t fit into ALL 3 of these questions, then it’s a doomed business opportunity for you. You may make some money with it, but in the long run, mediocrity will be the ultimate result.

Faith And Focus

For the opportunity you welcome through the door, realize it’s going to take a lot of focus and faith to acheive success with it.

You’re going to need to eliminate other distractions and learn to say “nobody’s home” to new opportunities that try to crash your party. You’ll also need to lay out a specific road map over 30 days, 6 months, 2 years to turn what you’re pursuing into a sustainable, and lucrative business. And you’ll have to focus on following that plan while revising as you get feedback from your customers and your own inner voice.

You’ll also need faith in the potential of your business and the solutions you’re providing. This isn’t a blind faith, mind you. But once you discover what your Golden Triad is, you must have the confidence in it so you’ll have the kind of impact the world is expecting from you.

Apply This In Multiple Areas Of Your Business

Obviously, this opportunity/peephole metaphor is essential when you’re choosing what type of business you’re going to start.

But if you’re already knee deep in the process, maybe with years of experience at this point, it’s also applicable in other areas.

Think about this when you are…

• invited to speak on a teleseminar
• considering a joint venture proposal
• choosing an affiliate program to promote
• deciding what events to attend or mentoring programs to join
• thinking of adding products or services to your catalog

If you remember to check the peephole first, the right opportunities will be welcome when it suits you.

Bob Jenkins

p.s. I’d love to hear how today’s lesson applies to you and your business. Share your story below…

As part of my quest to help you see what it really takes to succeed online, I’ve asked Super Affiliate Marketer Lynn Terry to share her thoughts on 4 key areas of her profitable online business:

• Time management
• Focus
• Commitment, and
• How to go from start to profit

Enjoy the interview, and be sure to hang out with Lynn and I in her internet marketing forum.

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Recent survey results from my readers have told me the following:

• You want easy to access, short video training on internet marketing topics
• You want help making sense of what’s really important for your business
• You want help from me personally to help with specific challenges you’re facing
• You want help getting more done in less time
• You want help with technical challenges, in case outsourcing is not in your budget or doesn’t work out for you
• You want to know what’s actually working now (and what’s not)
• You want to know the quickest paths to profit and confidence with your business
• You want all this without having a hefty price tag to get it

Then there are a few methods of delivery that you don’t want…

• You do NOT need a CD shipped to your house
• You do NOT need another hit or miss newsletter with theory that doesn’t match your current needs
• You do NOT need a bunch of things to download to clutter up your computer

To address what you want and do not want, I’m excited to announce the upcoming merger of the IM Success Library and IM Success Tribe. The new, streamlined, and enhanced IM Success Library (re-opening next week) brings the best of my internet marketing training courses together with live interactive strategy sessions and mentoring.

Full details are going to be released on Monday, as the last pieces of infrastructure are put in place over the weekend.

Here’s The Big Picture

As a member of the new IM Success Library, you’ll be able to…

• Participate in live training calls about a specific strategy or tool that’s working right now; or a classic strategy that continues to get great results
• Ask your specific questions during live brainstorming sessions
• Learn from any of my internet marketing courses at any time, from any computer
• Watch or listen to video and audio training broken up into 3-15 minute segments
• Finally understand the nuts and bolts of internet marketing so you can quit wasting your time trying to figure it out on your own

I’ll reveal more details on Monday, as well as share some special bonuses that will be available to you.

For now, though, I’d like to ask for a quick favor.

Please Do This While You Wait

You likely have already had some level of experience with my training – either on a teleseminar, a virtual workshop, an online course, or perhaps live group or 1-on1 coaching.

Post a comment below, and share how learning internet marketing from me has helped you in any of these areas:

• gain confidence,
• save time,
• get direction,
• get more website traffic,
• build your list,
• make more sales,
• create information products, etc.

Feel free to mention the specific course or program that helped you the most.

Do this now because it will help others who read your comment know the kind of real results they’ll be able to shoot for when they get inside the IM Success Library.

Bob Jenkins

p.s. If you are an existing member of the IM Success Tribe or IM Success Library, please look for my email this weekend for instructions on how to create your new account.

The next step in the report creation process is to publish my Word Document (or Open Office) as a PDF.

It used to be that you had to buy Adobe professional for this to work. Then there were free PDF printers you could add on. But now, both Microsoft Word and Open Office support PDF printing internally.

All I need to do in Word is go to File, Save As and choose the PDF option. In Open Office, it’s File, Export as PDF. I want to choose a name that’s going to be search engine friendly – Google loves PDFs.

The name also helps your readers find it on their computer later. So don’t just pick a name like report1.pdf.

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When it comes to building your business, are you a weekend warrior? Are your Saturdays and Sundays the only time you get to work on improving your website, marketing, and product creation?

If you are a service provider, or have a full time job outside of your business, you already know that the time you can easily get caught up in the time-for-dollars tradeoff. The great promise of revenue from internet marketing is leveraging your time more efficiently.

And what that really means is you need to have at least one information product that does the marketing for you.

It can serve as a lead generation tool so you can pre-qualify your potential customers, and perhaps recommend solutions to them and earn as an affiliate.

Or you can create an information product that people are willing to pay for. With a digital product, your gross margins are extremely high. And it’s pretty fun to be working on something completely different and money comes in because of your information products.

The problem weekend warriors face is finding enough time to put a product together. So you stall and keep working on the band-aids instead of moving forward as fast as you’d like.

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