Learn Internet Marketing Strategies For Your Business

While I’m away at my “Hotseat Holiday” this week with my Fast Track Masterclass students, one of the FTMC members shares some of her marketing strategies. Here’s the next guest post by D’vorah Lansky…

Hi, D’vorah Lansky here again with my 2^nd of 3 blog posts that I’ll be sharing this week.

One of the most powerful things that an Internet Marketer can do to set themselves apart and grow their business at the same time is to send a note of appreciation to their online customers, clients and students.

Imagine signing up for an online course and a few days later receiving an actual card, in the mail.

You open it up and it has a smiling photo of the instructor thanking you for participating in their upcoming seminar or course.

What if the card also included the details of how to access the materials or member’s area and provided you with a few tips to prepare for the course, thus maximizing your experience and your retention of the materials. How would you feel about this instructor and how much more likely are you to participate more fully in their program?

By reaching out to your online customers and getting something into their hands from you, you have begun to build a deeper layer of relationship with these clients and the likelihood of them continuing with you in future courses or perhaps moving up the funnel into one of your higher priced coaching programs, is greatly increased.

As simple as that sounds, very few people will go the extra mile to put this type of system in place. Others might wonder why they should bother sending something through the mail when they can send something via email for free. My response would be to ask the question, “If it costs you a dollar or two per card, and you sent out a card to 100 preselected existing clients announcing a new course or product, how many pieces of closed business would you need in order to double the investment of your mailing?”

• If your new product was $47 and there was no new cost to you to deliver that product because it is digital and you’ve already developed an automated delivery system, then your profit on ten new units sold would be $470, more than doubling the investment of your 100 greeting cards.

• What if the cost of your product was $97 and you sold 10 units?  That would represent $970 in new business that you might not have received otherwise.

• Of those ten new customers, what if 3 of them became active affiliates simply because they gained more value in your program because you reached out to them. The impression you’ve made is that you are not just looking to make a sale, but that you are looking to build an ongoing relationship.  What also comes through is that your students’ enjoyment of your course and retention of the material is important to you. You just upped your creditability and people are much more likely to want to refer you to their circle of friends and colleagues because they have experienced first-hand your commitment to your program and to your clients.

• What if three of those new clients went on to take your upper level coaching program at $97, $197 or $397 per month for twelve months. What would this do for your business?

Can you see what an impact this tiny gesture can have on your business and on your life?

A simple way to put this type of keep-in-touch program in place is to begin by reaching out to the students or customers of your most recent or upcoming program. It could be that this represents 10 or 20 people. If you have an established business, this number could be much higher.

In any case, by starting with your current or upcoming program, you can develop a specific and targeted message that you can take action on right away rather than feeling like you have to figure out what type of campaign you’d send out and who you’d send it to.

If the mailing that you’ll be sending out is to announce the launch of an upcoming program, this would be a perfect opportunity for you to invite people to participate as well as let them know how they can receive their program for free by referring others. Some marketers use the slogan, “refer three and it’s free”. Depending on your commission structure, you can utilize this slogan or come up with one of your own.

A third type of mailing you could send could be an unexpected, heartfelt card. This campaign is very easy to put in play and requires less than five minutes of your time each day. Consider creating a new practice of sending out a heartfelt card to one of your prospects, clients, colleagues, friends or family, first thing in the morning each working day. By doing this before you check your email, you will be creating a new and very powerful habit. Try this for just two week and notice the positive impact and perhaps even miracles that come into your life.

There is nothing more powerful for building relationships than appreciating others. Consider reaching out to your current and past customers in one of the above ways, within the coming week.

I’d love to hear your results and welcome your comments and questions.

Here’s to your success,

D’vorah Lansky
The Relationship Marketing Wizard
www.CardsYouRemember.com

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