Tomorrow is National Pie Day in the United States.

And although that brings to mind delicious slices of warm Apple pie, with a flaky crust and vanilla bean ice cream on top, there’s a business metaphor in here as well.

Sorry to ruin your taste buds fun :)

In business, you’ll often hear people talk about getting a bigger piece of “the pie”. In the traditional marketplace, this means your slice gets bigger when you take more away from the others, i.e., your competition.

Unfortunately, this is a win-lose situation that typically results in a rush to take away from your slice, too.

And this mindset is one of the biggest mistakes I see business owners making right now. It puts you at odds with your competition.

Instead of seeing your competition as your enemy, try to choose some of them and turn them into partners or collaborators.

The traditional pie model reveals a finite market. But when you are able to use internet marketing in your business, and reach a larger audience, your slice of the pie can get bigger because the pie gets bigger.

You’ll also realize that there’s “enough to go around”, so that you can switch your mindset from win-lose pursuits to win-win opportunities with your competition.

When you do this with the right people, both of your businesses can grow much faster than you ever will chipping away at each other. Plus, your customers will enjoy their experience more because your marketing is likely to be more positive and inclusive.

Sure that may sound “froo-froo” to some; but it’s worked really well for me while the win-lose folks continue to struggle.

I encourage you to take a new look at your competition. And invite those that share your values and high level of quality to a new relationship where you can grow through multiplication instead of division.

Bob Jenkins

p.s. This is just 1 of the 7 deadly mistakes I’m seeing business owners make right now. I’ve recorded an audio program showcasing the other 6, along with additional business success principles. For a limited time, I’ve posted it free – no opt-in required – on this page. Check it out!

p.p.s. I’d love to hear your thoughts on this lesson. Post a comment below and join in the conversation!

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