Believe it or not, I’m a fan of American Idol. I like the stories of the contestants, watching the season unfold. I also like to study the marketing that they do in the show (like their not so subtle displays of Coca-cola cups for the judges, even though they are filled with water – maybe Dasani?).

While I watch the show I try to relate it to business ideas (this helps me “justify” watching it).

So I was watching the results show yesterday (I DVR it so I can watch it in about 30 minutes instead of an hour), and the business idea was a simple one: you have to pick a winner, even when it’s tough.

Let me explain what I mean and how it applies to business.

The way American Idol works this year is they had 36 people make it through to the live stage. And now, they have 3 groups of 12 sing off, with the top 3 going forward based on the votes of viewers.

The truth is, out of the 12 people that performed Tuesday night, there were legitimately 5 people that were good enough to get through.

But they could only have 3.

It’s too bad that people like Anoop and Ricky got the boot.

However, it’s a competition after all, so the top 3 emerge.

This is exactly like what we face each day in our businesses.

We have 5-7 great ideas or things that we could do each day to move forward. But we may only have time for 2 or 3 of them.

No matter how hard it is to pick – we have to choose where our priorities should be. Otherwise, we wind up spinning around in circles, perhaps getting 60-80% of all the things done. These leaves a lot of unfinished projects!

Of course, some of the priorities can be sent to someone else to do for you, but that’s a different topic for another day.

So what ideas, tasks, projects stand out for you? What’s the winner going to be for today? Choose your winners, then get them done.

That’s the way to move forward!

Bob Jenkins

p.s. One way I help myself choose is to use the Freemind mindmapping software (you’ll hear me talk about this a lot). It’s free, and it basically gives me an easy way to organize the things that need to be done. I can put things in order, rearrange them, and even cluster them around my own logical categories.

Using this software every day helps me to pick my winners. Maybe it can help you, too? Download Freemind at DiscoverFreemind.com. And if you want to learn it faster, grab my quick tutorials on it inside the members area.

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