The Affiliate-Squeeze Two Step
September 22nd, 2007
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by BobTheTeacher · Filed Under: Affiliate Marketing · Business Building · Discover Affiliate Strategies · List Building · Squeeze Pages · Web Hosting
While learning from Matthew Glanfield this past year about affiliate marketing, I’ve picked up a lot of great tips.
One of my favorites is what I’d like to call the Affiliate-Squeeze Two Step.
Most people are promoting affiliate products by sending people straight to an affiliate link.
But Matthew has a different take on it.
He showed me how if you set up a squeeze page properly, you could give people a preview of what the product is all about, build your list, and increase your sales.
This forms the core of Second Noble Truth Of Affiliate Marketing, part of a new interview you can learn from quickly at DiscoverAffiliateStrategies.com.
And you have just a few days remaining to enroll in the Eight-Fold Path To Affiliate Profits live training course, open only to owners of the Four Noble Truths.
Have an awesome day!
Bob Jenkins
p.s. One last thing… If technical things aren’t really for you, be sure to check out Matthew’s awesome Squeeze Page service. I use it all the time, even though I am technical. But it saves me time, and gives me an easy way to test all the variables of my squeeze page. Check out Your-SqueezePage.com for details.
6 Responses to “The Affiliate-Squeeze Two Step”
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| Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online. |
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Just to add to my own post… (I’m in Poland right now with limited time to expand on some writings)
When set up properly, this Affiliate-Squeeze two-step gives you the chance to get the permission of your new subscriber to tell them more details about that product and others like it.
If they like what you are saying, and you are speaking from a position of credibility, then they are much more likely to buy.
And since people are at least three times as likely to opt-in for more information than they are to buy on the first chance, squeezing before the sales page adds to the relationship you are building with your particular niche.
Since most people send their referrals straight to a sales page they have no control over, they are in essence promoting the owner of the product.
When you squeeze first, you are promoting your business first, and that’s how to become more successful online even before you have a product of your own.
Bob Jenkins
http://www.DiscoverAffiliateStrategies.com
Thanks, Bob. That is very good advice. Everyone seems to be chasing the money. We should be building our list. I know this, but I need gentle reminders sometimes.
Thanks for your reminder.
That’s why you are Bob the Teacher!
Be well.
Albert Grande
You are welcome, Albert! And don’t worry about slipping on this one. I am not always able to follow this myself, even though I know it’s a key thing.
The bottom line, is when you are promoting products closely tied to your own expertise, build your list first as often as you can.
And be sure to use a different list for each affiliate product so you can make sure that you are giving them exactly what they want.
This also shows you what is popular among the people you are attracting.
Bob
Its all about creating opportuinites to enhance your “brand”presence and willingness to serve the needs of others first.
i.e. Article published>>Link to squeeze page>>Optin Offer>> Return Value Items in exchange>>Followup by email>>Again provide value content, and value offers
Check out this article for more details:
Article Marketing – How to Improve Your Targeted Lead Generation Using Article Writing Techniques
http://ezinearticles.com/?&id=738189
Hope your business is going well
Leo
Hi bob
This maybe a good plan but to me I have some problems with it
1 I as a customer dont like to opt in to recieve a free report
2. whose benefit are you collecting the email for yours or the customers
3 I like mathew glanfield he has some useful stuff, and I get lots good stuff from him. But at the same time I get back ended stuff after stuff after stuff
I payed my $5 to get the report ( its less being im in uk and your exchange rate is way bad)
however I have 2 reservations, whats in the report could have been given out for free , and in my opinion is solely being used to back end the more expensive products inside, and again to be honest this is the third product I have bought on your recommendation and have been disaapointed with, and that in my eyes does a dis service to both mathew and yourself.
however I use blogrush and love it , and would have payed $30-$40 for.
Hi Leo — thanks for your comments and link for the article.
David — I appreciate the candid response. Here’s my take on what you’ve said…
1) If you don’t like exchanging your email for information, then you certainly don’t have to. I know however that when I give my email to someone, I expect to learn something, and if I don’t, I unsubscribe. Also, I don’t expect to get things for free without any form of exchange.
2) When I collect an email in exchange for a report or overview of a product, it’s both in the interest of my business and hopefully in the interest of the person giving the email. I do not sell it to someone else, to be sure. I want to make sure that my recommendations are valuable to the customer, because in the end, my business grows when their experience is fantastic.
3) Matthew as well as other teachers of online marketing understand how to provide value to their customers and get paid to do so, even if indirectly. I don’t see this as a bad thing, and I don’t think you should either. If what he or I provide to you in the way of back-end offers or recommendations turns you off, then we have lost you as a customer. So our goal is to make sure that what we do share has value to you, while respecting your decision making ability to say no each time.
As for the interview with Matthew, I thought about giving it away, and I thought about charging more for it.
My own compromise was to sell it for a low amount, and provide you and everyone else with a way to make 100% commissions on it immediately. That way, with one referral, it is actually free to you, but you can continue to earn on it as time goes on.
Is it being used to back end a higher priced item? I think that’s a negative way of looking at it. However, I have been very clear in all my communication, and on the sales page, that I am offering a course that is higher priced, and I need to make sure that everyone who is taking the course starts out with fundamental knowledge.
As for other products not living up to your expectations, I’ll just say that the only things that I do promote are things that I actually use and found valuable.
My business suffers when I recommend things that don’t work. So I am very picky about what I do promote.
So I wind up saying no to a lot of JV requests and opportunities to “make a quick buck” because I don’t think they are valuable tools to pass on, or I didn’t have time to review them (like Job Crusher or PPC Classroom for example).
Thanks again for your response, and I hope your business is doing well!
Bob Jenkins
p.s. Yes the exchange rate is bad, even here in Poland, I’m getting a lot less for my dollars than when I was here in December.