How Can Leverage Be Better Used (And Understood) In Your Business?

Leverage is one of those words in business that is highly sought after, but often misunderstood or neglected.

Earlier today, I had the opportunity to join Warren Whitlock on his show to discuss the finer points of leverage.

Enjoy this episode of the Warren Whitlock Show and share your comments below!

Popular Social Networking Internet Radio with Warren Whitlock on BlogTalkRadio

Here are a few of the links I mention on the show:

Bob The Teacher

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

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3 Ways To Build Your List With A LeadBox

Since I’ve been a LeadPages user since the beginning, I’ve always been impressed by the new features they roll out. Earlier this week, I showed how you can use a 404 Error page to Build Your List By Mistake.

Another great strategy is a technique called a LeadBox.

Click this text link to see a LeadBox in action. (This can also be done with an image!)

Did you click the link? Did you notice how your direct click resulted not in you going to another webpage, but had you see an opt-in form right on this page?

In fact, that LeadBox is connected to our Rapid ListBuilding webinar training – so when you click the LeadBox link and fill out the form you are signing up to the training without having to leave the page!

Pretty cool!

You can connect a LeadBox to a text link or an image of your choice. LeadBoxes are an included feature in standard and pro LeadPages accounts.

Now let me share 3 ways you could use LeadBoxes to build your list.

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

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Build Your List By Mistake

Making mistakes is part of business, but did you know you can actually build your list by mistake – on purpose?

It’s true.

Unfortunately, way too many website owners don’t take advantage of this concept, and, as a result, miss out on a key way to add subscribers while being in service of their newest community members.

Here’s the scoop.

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

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Smart Business Lessons Learned At NMX 2014 Las Vegas

Buzzboosters introduce us to Robert Imbriale at NMXI’m in Las Vegas this weekend at NMX – New Media eXpo (formerly BlogWorld) – having a great time meeting long time social media friends in real life for the first time, reconnecting with friends, and re-invigorating my social media marketing for 2014.

Case in point, this is my first blog post in several months!

Here are a few take-aways from the event’s first two days.

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

Best Email:
Your privacy is important to both of us. I will not sell or share your email address with anyone!

[Guest Expert] Video: Iced Tea And Hot Marketing Ideas With Felicia Slattery And Bob The Teacher

I love to travel and hang out with friends I’ve met through business events.

One of my favorite people to visit is Felicia Slattery, an outstanding public speaking and effective communication trainer/coach. She’s outside of the Chicago area, and as my girlfriend was facilitating a Radical Leadership retreat in southern Wisconsin, I took the opportunity to hang out with Felicia, her husband Brent, and their 2 kids for a couple of days.

And what do two marketing coaches do when they get together? Answer questions to help you grow your business of course!

So after a losing battle with the internet connection to do a Google Hangout, we fired up Camtasia and my webcam to record a video.

We answered a bunch of questions about promoting your business with online and offline marketing strategies, based on our respective expertise in public speaking (Felicia) and online marketing (mine).

Questions Felicia and I answered about growing your business with speaking and marketing online:

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

Best Email:
Your privacy is important to both of us. I will not sell or share your email address with anyone!

[List Building] Opt-In Button Split Testing Increases Conversions

Are you split testing your opt-in buttons on your squeeze pages, landing pages, and sidebar registration forms?

It can make a huge difference in conversions for list building. And higher conversions usually translates into more sales.

Of course, just making a change doesn’t guarantee a better result. You need to track which words, colors, and offers actually improves your results.

Here’s a great video from my “friend up the street”, Clay Collins (he lives 10 minutes from me in Minneapolis). He’s the co-founder of LeadPages (which I’m a very happy customer of), and he gets to see results of a ton of split tests his clients send in.


Show Me More About LeadPages

Watch the video above to get ideas on how you can make minor tweaks with major improvements!

Bob Jenkins

p.s. Enjoy this post? Leave a comment, and then share this post with those fancy buttons below!

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

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Your privacy is important to both of us. I will not sell or share your email address with anyone!

[List Building] Email Marketing Dead End For Subscribers (And The Solution)

or, Don’t Make This Aweber Rookie Mistake And What To Do Instead

The other day I was interested in finding out more about a particular marketing strategy from a friend of mine. He had a new video behind an opt-in box that I wanted to see.

But when I entered my name and email address into the box, I saw one of my biggest email marketing pet peeves!

Aweber Already Subscribed

This aggravates me because a) I am not able to get to the thing I’m signing up for because I’m ALREADY on this list; and b) the ONLY thing to do on this page is to click on the AWeber email marketing link. It is a dead end – a huge rookie mistake in marketing.

It also aggravates me because it’s so easy to fix this and give your existing subscribers a better experience.

Here’s how to make sure your existing subscribers get what you’re giving.

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

Best Email:
Your privacy is important to both of us. I will not sell or share your email address with anyone!

Content Marketing For Profit – 3 Content Title Mistakes and What to Do Instead

Jeff Herring Article MarketingGuest Contribution by Jeff Herring

Crafting profitable content titles will bring you more prospects and profits.

And you do want more prospects and profits, right?

The challenge is there are so many mistakes you can make when you are creating titles for your content. So in this article I’ll show you 3 of the many mistakes and what to do instead. Ready?

3 Mistakes and What to Do Instead

Title Mistake #1 – Failure to brainstorm your title

99 percent of people create one title and go with it. So what’s so wrong with that – why is it a mistake?

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

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[Guest Expert] This Title Might Put You To Sleep (Or Wake You Up!)

Jeff Herring Article MarketingGuest contribution by Jeff Herring

In 1994 I was privileged to begin writing a weekly relationship column for our local newspaper.

Three other therapists had the weekly column gig before me. What bugged me the most about these authors were the “snooze level” titles that they would put on their articles.

Goodnight, it’s time to sleep titles

Here are a few examples of what I mean:

  • What is Bipolar Disorder?
  • What is Obsessive-Compulsive Disorder?

Puts you right to sleep, doesn’t it?

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

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5 Webmaster Skills You Should Be Able To Do Yourself And Keep More Of Your Money

Whether you have a webmaster or you do your website yourself, you’ll be well-served by knowing your way around the back end of your website. Ignorance of some basic features of your own website could cost you a ton of money every year. In fact, the five skills I’m talking about today could be worth over $8000 in lost profit.

To be clear, a lot of webmasters rock at what they do, and your business will grow the less of the on-going maintenance of your site you do (as long as you’re using that extra time performing your highest value business activities). But too many times you can be left in a lurch if you push these particular things away.

Skill #1: Creating Professional Email Addresses

Cost of not knowing: $25 or more plus a weaker reputation among your prospects

Many hosting companies like to charge extra for email addresses. For example, as of today, GoDaddy charges $2.59/month for having up to 5 email addresses.

If you use a free email service, then you are advertising Gmail, Hotmail, Yahoo, etc., on your business cards instead of your business.

I’m a big fan of Gmail (and I’m actually a reseller of GoDaddy domain registrations), but you should know how to set up your own email forwarders and/or accounts.

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

Best Email:
Your privacy is important to both of us. I will not sell or share your email address with anyone!

How To Mindmap Your Digital Publishing Projects [video]

If you have difficulty finishing what you start when it comes to publishing your digital content, I’ve got a great video for you today.

People have often asked me about my prolific publishing of digital content over the last 7 years, and they’re often surprised to learn that I have one not-so-secret tool.

And it’s not outsourcing, PLR (private label rights) or anything like that.

It’s mindmapping and making decisions about my day-to-day tasks. Watch the video below to see how I plan, mindmap and execute my own publishing projects.

As always, your comments on how you’ll implement this in your business are welcome!

P.S. Each month, I create a lesson here at the Future of Ink based on what I believe you’d best benefit from. But I’d love to know what YOU want me to teach you in my next TFOI lesson! Just leave your suggestions in the comments below…

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Bob Jenkins is an internet business marketing teacher, with ten years experience teaching teenagers and teachers. He is the creator of several online training courses that teach you how to get better customers and increase your profits. Specializing in social networking strategies for business and creating information products from teleseminars, Bob can help you use internet marketing tools and strategies to promote your business online.

Click here for details of my affiliate program

Want My Lessons Delivered To Your Inbox?  

Enter your best email address below to activate your free membership in my IM Success Insiders Club, and I'll send you a free audio program, "How To Become The Go To Expert" as a special gift. 

Best Email:
Your privacy is important to both of us. I will not sell or share your email address with anyone!