Ask Bob The Teacher

Today, I’d like to demonstrate the thought process I go through when looking at any network marketing opportunity. I have a few tests I put these companies through, and thought you might find it helpful. To do this, I’ll also be using a real company that is trying to become the new “It”: Web Prosperity.

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For the last few years, the #1 skill for building your business online has been list building.

In fact, most internet marketing teachers say without a list, you have no business. This is because it’s very difficult to sustain most online revenue models without having subscribers and customers to communicate with.

Now let’s leave that argument aside and instead debate whether Twitter is more important than list building.

The truth of the matter is, Twitter IS listbuilding. Just in a different sense of the concept. Instead of building a list of subscribers who receive email messages from you whenever you like, Twitter builds a
list of followers who are able to engage in conversation with you and your network.

This may be even more powerful than the traditional list, especially with the tendency for emails to end up getting lost in a sea of Viagra ads and bank transfer requests from the wife of the ambassador of a foreign land.

But more important than getting attention, Twitter and other social networking tools is a relationship builder, not just a list builder.

Whereas the traditional list building mentality is your subscriber list gives you access to wallets…

The new media list building mentality is your follower network gives you access to ideas, connections, market research, partnerships, and profits. This multi-directional approach is more sustainable, and honestly, a lot more fun.

What do you think? Comment below…

Bob Jenkins

p.s. Later today, I’ll be asking this question of one of the leaders of social networking and new media marketing, Deb Micek.

Deb is the author of Twitter Revolution, and Secrets of Online Persuasion. She’s my guest expert to teach you about Twitter during the Discover Social Networking virtual workshop. There’s still time for you to join
us!

You may have a feeling that social networking is a waste of time when it comes to business. Or perhaps that Facebook, Twitter, YouTube, etc., are all “kids stuff” for showing off the inane happenings of their lives.

The truth is, you’re right - if you don’t know how to properly use online social networking sites for business.

Used strategically, both Facebook and Twitter can be very effective tools for communicating your marketing messages to a larger audience. They are also excellent for connecting you with potential customers, and like-minded business people to share ideas with. You may find some viable partnerships form out of these sites.

The key aspect that makes social networking so attractive to business owners “in the know” is

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Recently, on IM Success Radio, my guest was my mentor and friend, Paulie Sabol (he’s one of the hosts for the upcoming Internet Marketers’ cruise as well).

I asked him to share his ideas for generating more revenue in 2009 from information marketing.

As expected, Paulie revealed some real gems, and I hope you take some time to listen to the entire audio (it’s available for free at IMSuccessRadio.com).

But right now, just read an excerpt from the transcript, and see how you can multiply your profits by 5 when you monetize each step of Paulie’s 5-step model here.

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With so many different training resources that I provide, you may find yourself wondering how to keep track of all the login pages, the radio show broadcasts, blog posts, etc.

So I’ve created a free toolbar for you that will help you do just that.

It’s currently in a Beta mode, which means I look forward to your comments at the end of this post so I know what else you’d like to see on it, or what you’d like taken off.

Here’s what version 1 includes:

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Do you often stumble over the words you know you want to say? Ever tried to do a teleseminar, but couldn’t figure out how to start or end the call? Ever been in front of a group of people and verbally vomited all over them when they asked you “what do you do?”

Let me introduce you to Felicia Slattery, the creator of the Signature Speech concept. She’ll be my guest on IM Success Radio.

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Got plans for early February? How about meeting up with me and less than 200 internet marketers in Orlando at JV Alert Live 2009?

Last summer, I attended my first JV Alert seminar and was blown away with how “different” it is from the other events I’ve been to. There just seems to be an air of family there that you don’t find in other places.

That’s probably because of the host: Ken McArthur.

Ken is one of those super generous people, that takes “nice” to a higher level. He seems to attract people to his events that are the most ethical, giving people. We’re all in business to make money, but it’s the impact that money can have on our own and other people’s lives that makes us tick.

He also gets great speakers that teach a lot of content, and offer high value products/coaching programs that are worth 3x more than they charge.

But the networking is really the most powerful part of a JV Alert. With so many people in the same place at the same time, the 3 days you spend at Ken’s events should give you a list of at least a dozen great contents to continue working with after the event is over. Of course, you’ll meet a lot more, but it’s that smaller group that you can form mastermind teams out of, a joint venture product, or gather some great affiliates for your own products and services.

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Have you ever wanted to be at the center of attention, or at least be in the middle of the conversation?

You can do it when you create your own social network - and despite what you may have heard from others, you can create your own social network for free.

The tool I use is called Ning. I use it to run my IM Success Tribe mastermind and coaching program, as well as my peer-to-peer network for any of my subscribers and customers.

Not too long ago, I did a call about Ning with Scott Tousignant, who uses is for his fitness customers as well. Here’s an excerpt from that conversation:

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